A data profile of the people who buy, follow and care about Carpentry in Norway — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 653,042 people in Norway.
Carpentry has an estimated audience of 653,042 people in Norway. 33.6% are female, 66.4% are male, average age 43.4. Top brand affinities: NAV, Biltema, Clas Ohlson, Eliteserien, Vehicles.
Top brand affinities include NAV, Biltema, Clas Ohlson, with strongest over-indexing on NAV (1.67× the country average).
Demographically, the Carpentry audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Carpentry fan in Norway is more male, around 43.4 years old, with strong Social Media Usage tendencies and a notable affinity for NAV.
The key figures that characterise the Carpentry profile in Norway.
33.6% are female, 66.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 43.4 |
| Estimated audience size | 653,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Carpentry audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
The strongest cross-interests of the Carpentry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drill | Home & Garden | 3.08× | ||
| 02 | Hardware store | Home & Garden | 3.06× | ||
| 03 | Engine | Cars & Mobility | 2.64× | ||
| 04 | Motor vehicle | Cars & Mobility | 2.12× | ||
| 05 | Manufacturing | Business & Career | 1.98× | ||
| 06 | Tesla Supercharger | Cars & Mobility | 1.88× | ||
| 07 | Automobiles | Cars & Mobility | 1.83× | ||
| 08 | Nordlys | News | 1.83× | ||
| 09 | Boating | Travel & Leisure | 1.80× | ||
| 10 | Finn | Cars & Mobility | 1.78× | ||
| 11 | NAV | Music & Radio | 1.67× | ||
| 12 | Eliteserien | Sports | 1.66× | ||
| 13 | Boats | Cars & Mobility | 1.66× | ||
| 14 | Biltema | Business & Career | 1.60× | ||
| 15 | Vehicles | Cars & Mobility | 1.59× | ||
| 16 | Camping | Travel & Leisure | 1.55× | ||
| 17 | TikTok | Internet & Social Media | 1.55× | ||
| 18 | Finansavisen | Business & Career | 1.54× | ||
| 19 | Clas Ohlson | Shopping | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.43× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Travelling | THRILL | 0.98× | |
| Early Adopter Mentality | POWER | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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