A data profile of the people who buy, follow and care about Motor vehicle in Norway — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 879,742 people in Norway.
Motor vehicle has an estimated audience of 879,742 people in Norway. 24.3% are female, 75.7% are male, average age 43.6. Top brand affinities: Biltema, Tesla Motors, KappAhl, Carpentry, Plug-in hybrid.
Top brand affinities include Biltema, Tesla Motors, KappAhl, with strongest over-indexing on Biltema (2.02× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Motor vehicle fan in Norway is more male, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Motor vehicle profile in Norway.
24.3% are female, 75.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 43.6 |
| Estimated audience size | 879,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Motor vehicle audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.19× | ||
| 02 | Lamborghini | Cars & Mobility | 2.81× | ||
| 03 | Air pollution | Health | 2.65× | ||
| 04 | Family car | Cars & Mobility | 2.45× | ||
| 05 | Formula One | Sports | 2.33× | ||
| 06 | Porsche | Cars & Mobility | 2.24× | ||
| 07 | Solar energy | Home & Garden | 2.20× | ||
| 08 | Motorboat | Cars & Mobility | 2.17× | ||
| 09 | Carpentry | Home & Garden | 2.12× | ||
| 10 | Biltema | Business & Career | 2.02× | ||
| 11 | BMW | Cars & Mobility | 1.91× | ||
| 12 | Used car | Cars & Mobility | 1.91× | ||
| 13 | Piano | Music & Radio | 1.87× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.86× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 1.86× | ||
| 16 | Volvo | Cars & Mobility | 1.85× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.84× | ||
| 18 | Audi | Cars & Mobility | 1.83× | ||
| 19 | Ticketmaster | Travel & Leisure | 1.76× | ||
| 20 | Scooters | Cars & Mobility | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Luxury Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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