A data profile of the people who buy, follow and care about Motor vehicle in Finland — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 917,608 people in Finland.
Motor vehicle has an estimated audience of 917,608 people in Finland. 35.1% are female, 64.9% are male, average age 41.6. Top brand affinities: Stockmann, Gina Tricot, SUVs, Volvo, Used car.
Top brand affinities include Stockmann, Gina Tricot, SUVs, with strongest over-indexing on Stockmann (1.6× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
The typical Motor vehicle fan in Finland is more male, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Stockmann.
The key figures that characterise the Motor vehicle profile in Finland.
35.1% are female, 64.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 41.6 |
| Estimated audience size | 917,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Motor vehicle audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 3.10× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 2.82× | ||
| 03 | Suzuki | Cars & Mobility | 2.74× | ||
| 04 | Subaru | Cars & Mobility | 2.71× | ||
| 05 | Family car | Cars & Mobility | 2.67× | ||
| 06 | Lamborghini | Cars & Mobility | 2.53× | ||
| 07 | City car | Cars & Mobility | 2.38× | ||
| 08 | Volvo | Cars & Mobility | 2.37× | ||
| 09 | Car dealership | Cars & Mobility | 2.29× | ||
| 10 | Swimming pool | Sports | 2.12× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.07× | ||
| 12 | SUVs | Cars & Mobility | 1.95× | ||
| 13 | Used car | Cars & Mobility | 1.91× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.91× | ||
| 15 | Toyota | Cars & Mobility | 1.81× | ||
| 16 | BMW | Cars & Mobility | 1.79× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 18 | Stockmann | Shopping | 1.60× | ||
| 19 | Valtteri Bottas | Sports | 1.54× | ||
| 20 | Lunch | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Luxury Orientation | PREMIUM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| Community Orientation | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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