A data profile of the people who buy, follow and care about Motor vehicle in Austria — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 1,652,371 people in Austria.
Motor vehicle has an estimated audience of 1,652,371 people in Austria. 32.5% are female, 67.5% are male, average age 38.5. Top brand affinities: AutoScout24, FC Bayern Munich, Škoda Auto, Solar energy, SUVs.
Top brand affinities include AutoScout24, FC Bayern Munich, Škoda Auto, with strongest over-indexing on AutoScout24 (1.6× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Motor vehicle fan in Austria is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Motor vehicle profile in Austria.
32.5% are female, 67.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 38.5 |
| Estimated audience size | 1,652,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Motor vehicle audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 2.09× | ||
| 02 | Solar energy | Home & Garden | 2.01× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 1.99× | ||
| 04 | Hyundai | Cars & Mobility | 1.93× | ||
| 05 | Hatchback | Cars & Mobility | 1.91× | ||
| 06 | Electric vehicle | Cars & Mobility | 1.84× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.81× | ||
| 08 | Ford Motor Company | Cars & Mobility | 1.76× | ||
| 09 | Borussia Dortmund | Sports | 1.75× | ||
| 10 | Used car | Cars & Mobility | 1.71× | ||
| 11 | Max Verstappen | Sports | 1.68× | ||
| 12 | Motorcycles | Cars & Mobility | 1.68× | ||
| 13 | Toyota | Cars & Mobility | 1.68× | ||
| 14 | Volkswagen | Cars & Mobility | 1.64× | ||
| 15 | SUVs | Cars & Mobility | 1.63× | ||
| 16 | FC Bayern Munich | Sports | 1.61× | ||
| 17 | Extreme sport | Sports | 1.61× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.60× | ||
| 19 | Car dealership | Cars & Mobility | 1.57× | ||
| 20 | Concerts | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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