A data profile of the people who buy, follow and care about Used car in Austria — modelled from more than twelve digital signal sources. Used car has an estimated audience of 1,095,730 people in Austria.
The average Used car fan in Austria is 39.1 years old, more male, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Styria, Lower Austria.
Top brand affinities include Google Maps, Škoda Auto, AutoScout24, with strongest over-indexing on Google Maps (1.8× the country average).
Demographically, the Used car audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Used car fan in Austria is more male, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
The key figures that characterise the Used car profile in Austria.
32.9% are female, 67.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 39.1 |
| Estimated audience size | 1,095,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Used car audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.25× | |
| 02 | Upper Austria | ~200K | 1.22× | |
| 03 | Burgenland | ~30K | 1.13× | |
| 04 | Lower Austria | ~200K | 1.06× | |
| 05 | Carinthia (state) | ~60K | 1.03× | |
| 06 | Salzburg | ~70K | 1.00× | |
| 07 | Tyrol | ~70K | 0.91× | |
| 08 | Vorarlberg | ~30K | 0.71× | |
| 09 | Vienna | ~100K | 0.69× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crossover (automobile) | Cars & Mobility | 4.17× | ||
| 02 | Škoda Auto | Cars & Mobility | 4.05× | ||
| 03 | Hatchback | Cars & Mobility | 3.60× | ||
| 04 | Peugeot | Cars & Mobility | 3.40× | ||
| 05 | Skoda Kodiaq | Cars & Mobility | 3.34× | ||
| 06 | Car dealership | Cars & Mobility | 3.25× | ||
| 07 | Hyundai | Cars & Mobility | 3.23× | ||
| 08 | Renault | Cars & Mobility | 2.98× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.92× | ||
| 10 | Automotive design | Business & Career | 2.91× | ||
| 11 | Tire | Cars & Mobility | 2.87× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 2.87× | ||
| 13 | Auto mechanic | Cars & Mobility | 2.85× | ||
| 14 | Solar energy | Home & Garden | 2.83× | ||
| 15 | Electric car | Cars & Mobility | 2.75× | ||
| 16 | BYD Auto | Cars & Mobility | 2.50× | ||
| 17 | SUVs | Cars & Mobility | 1.97× | ||
| 18 | Automobiles | Cars & Mobility | 1.87× | ||
| 19 | Google Maps | Internet & Social Media | 1.80× | ||
| 20 | Hornbach | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.73× | |
| Luxury Orientation | PREMIUM | 1.95× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.54× | |
| Patriotism | CONSERVATISM | 0.60× |
Used car has an estimated audience of 1,095,730 people in Austria, concentrated in Upper Austria and Styria.
32.9% of Used car fans are female, 67.1% are male, with an average age of 39.1 years.
Used car fans show strongest brand affinity for Google Maps (1.8×), Škoda Auto (4.05×), and AutoScout24 (2.92×) over the country average.
Used car fans in Austria are most concentrated in Upper Austria (reach ~200K), Styria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Škoda Auto (4.05×), AutoScout24 (2.92×), Automobiles (1.87×), and BYD Auto (2.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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