A data profile of the people who buy, follow and care about SUVs in Austria — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,309,440 people in Austria.
The average SUVs fan in Austria is 42.8 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include AutoScout24, Škoda Auto, Automobiles, with strongest over-indexing on AutoScout24 (2.61× the country average).
Demographically, the SUVs audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical SUVs fan in Austria is more male, around 42.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the SUVs profile in Austria.
29.1% are female, 70.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 42.8 |
| Estimated audience size | 1,309,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide SUVs audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.09× | |
| 02 | Styria | ~200K | 1.04× | |
| 03 | Tyrol | ~90K | 1.02× | |
| 04 | Carinthia (state) | ~70K | 1.02× | |
| 05 | Vorarlberg | ~50K | 1.02× | |
| 06 | Lower Austria | ~200K | 1.01× | |
| 07 | Upper Austria | ~200K | 0.99× | |
| 08 | Salzburg | ~80K | 0.97× | |
| 09 | Burgenland | ~30K | 0.91× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Auto | Cars & Mobility | 2.76× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 2.71× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 2.69× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.61× | ||
| 05 | Mazda | Cars & Mobility | 2.60× | ||
| 06 | Used car | Cars & Mobility | 2.51× | ||
| 07 | Peugeot | Cars & Mobility | 2.43× | ||
| 08 | Hybrids | Cars & Mobility | 2.31× | ||
| 09 | Electric motor | Cars & Mobility | 2.26× | ||
| 10 | Toyota | Cars & Mobility | 2.22× | ||
| 11 | Car dealership | Cars & Mobility | 2.07× | ||
| 12 | Tire | Cars & Mobility | 1.96× | ||
| 13 | Solar energy | Home & Garden | 1.96× | ||
| 14 | Electric car | Cars & Mobility | 1.90× | ||
| 15 | Automobiles | Cars & Mobility | 1.83× | ||
| 16 | BYD Auto | Cars & Mobility | 1.81× | ||
| 17 | Dnevni avaz | News | 1.81× | ||
| 18 | RVs | Cars & Mobility | 1.74× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.63× | ||
| 20 | BMW | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.79× | |
| Luxury Orientation | PREMIUM | 1.38× | |
| Social Media Usage | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Sports Activity | POWER | 0.62× | |
| Design Affinity | PREMIUM | 0.65× |
SUVs has an estimated audience of 1,309,440 people in Austria, concentrated in Vienna and Lower Austria.
29.1% of SUVs fans are female, 70.9% are male, with an average age of 42.8 years.
SUVs fans show strongest brand affinity for AutoScout24 (2.61×), Škoda Auto (2.76×), and Automobiles (1.83×) over the country average.
SUVs fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Škoda Auto (2.76×), Automobiles (1.83×), Used car (2.51×), and BYD Auto (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.