A data profile of the people who buy, follow and care about BYD Auto in Austria — modelled from more than twelve digital signal sources. BYD Auto has an estimated audience of 1,376,581 people in Austria.
The average BYD Auto fan in Austria is 38.6 years old, more male, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Styria.
Top brand affinities include Škoda Auto, Efficient energy use, AutoScout24, with strongest over-indexing on Škoda Auto (2.83× the country average).
Demographically, the BYD Auto audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical BYD Auto fan in Austria is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the BYD Auto profile in Austria.
33.8% are female, 66.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 38.6 |
| Estimated audience size | 1,376,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
Where the BYD Auto audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~40K | 1.22× | |
| 02 | Lower Austria | ~200K | 1.21× | |
| 03 | Styria | ~200K | 1.19× | |
| 04 | Upper Austria | ~200K | 1.11× | |
| 05 | Vorarlberg | ~40K | 0.91× | |
| 06 | Tyrol | ~90K | 0.90× | |
| 07 | Carinthia (state) | ~60K | 0.87× | |
| 08 | Vienna | ~200K | 0.84× | |
| 09 | Salzburg | ~70K | 0.76× |
The strongest cross-interests of the BYD Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric motorcycles and scooters | Cars & Mobility | 3.80× | ||
| 02 | Electric vehicle | Cars & Mobility | 3.47× | ||
| 03 | Efficient energy use | Technology & Electronics | 3.43× | ||
| 04 | City car | Cars & Mobility | 3.37× | ||
| 05 | Tesla Motors | Cars & Mobility | 3.14× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.14× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.08× | ||
| 08 | Solar energy | Home & Garden | 3.07× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 3.02× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.83× | ||
| 11 | Sustainable energy | Home & Garden | 2.62× | ||
| 12 | Hyundai | Cars & Mobility | 2.60× | ||
| 13 | Used car | Cars & Mobility | 2.50× | ||
| 14 | Solar power | Home & Garden | 2.40× | ||
| 15 | Renewable energy | Business & Career | 2.25× | ||
| 16 | AutoScout24 | Cars & Mobility | 2.11× | ||
| 17 | Innovation | Business & Career | 2.03× | ||
| 18 | Max Verstappen | Sports | 2.01× | ||
| 19 | SUVs | Cars & Mobility | 1.81× | ||
| 20 | FC Bayern Munich | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.45× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× |
BYD Auto's target market in Austria covers an estimated 1,376,581 people, concentrated in Lower Austria and Vienna.
33.8% of the BYD Auto audience are female, 66.2% are male, with an average age of 38.6 years.
BYD Auto fans show strongest brand affinity for Škoda Auto (2.83×), Efficient energy use (3.43×), and AutoScout24 (2.11×) over the country average.
BYD Auto fans in Austria are most concentrated in Lower Austria (reach ~200K), Vienna (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BYD Auto itself, the audience over-indexes on Efficient energy use (3.43×), AutoScout24 (2.11×), Solar energy (3.07×), and Electric vehicle (3.47×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for BYD Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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