A data profile of the people who buy, follow and care about RVs in Austria — modelled from more than twelve digital signal sources. RVs has an estimated audience of 1,009,555 people in Austria.
The average RVs fan in Austria is 40.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Family car, Hornbach, AutoScout24, with strongest over-indexing on Family car (3.94× the country average).
Demographically, the RVs audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical RVs fan in Austria is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the RVs profile in Austria.
49.7% are female, 50.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.1 |
| Estimated audience size | 1,009,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide RVs audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~90K | 1.28× | |
| 02 | Upper Austria | ~100K | 1.09× | |
| 03 | Vienna | ~200K | 1.05× | |
| 04 | Carinthia (state) | ~50K | 0.99× | |
| 05 | Vorarlberg | ~40K | 0.99× | |
| 06 | Tyrol | ~70K | 0.98× | |
| 07 | Burgenland | ~20K | 0.93× | |
| 08 | Lower Austria | ~100K | 0.91× | |
| 09 | Styria | ~100K | 0.91× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Van | Cars & Mobility | 4.95× | ||
| 02 | Volkswagen Transporter | Cars & Mobility | 4.72× | ||
| 03 | Family car | Cars & Mobility | 3.94× | ||
| 04 | Minivans | Cars & Mobility | 3.57× | ||
| 05 | Automobile repair shop | Cars & Mobility | 3.31× | ||
| 06 | Non-fiction books | Literature | 3.09× | ||
| 07 | Motorhome | Cars & Mobility | 3.02× | ||
| 08 | Fiat | Cars & Mobility | 2.87× | ||
| 09 | City car | Cars & Mobility | 2.75× | ||
| 10 | Motorcycles | Cars & Mobility | 2.38× | ||
| 11 | First-time buyer | Shopping | 2.36× | ||
| 12 | Auction | Shopping | 2.18× | ||
| 13 | Renovation | Home & Garden | 2.14× | ||
| 14 | Bicycle | Cars & Mobility | 1.77× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.74× | ||
| 16 | SUVs | Cars & Mobility | 1.74× | ||
| 17 | Used car | Cars & Mobility | 1.73× | ||
| 18 | Max Verstappen | Sports | 1.72× | ||
| 19 | Hornbach | Shopping | 1.67× | ||
| 20 | Local food | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.80× | |
| Indulgence | JOY | 1.54× | |
| DIY Mentality | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.86× |
RVs has an estimated audience of 1,009,555 people in Austria, concentrated in Vienna and Upper Austria.
49.7% of RVs fans are female, 50.3% are male, with an average age of 40.1 years.
RVs fans show strongest brand affinity for Family car (3.94×), Hornbach (1.67×), and AutoScout24 (1.74×) over the country average.
RVs fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Hornbach (1.67×), AutoScout24 (1.74×), Renovation (2.14×), and Motorcycles (2.38×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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