A data profile of the people who buy, follow and care about Motorcycles in Austria — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 929,401 people in Austria.
The average Motorcycles fan in Austria is 40.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include AutoScout24, Bwin, Vehicles, with strongest over-indexing on AutoScout24 (2.27× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Motorcycles fan in Austria is more male, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Motorcycles profile in Austria.
31.2% are female, 68.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 40.2 |
| Estimated audience size | 929,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Motorcycles audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.16× | |
| 02 | Vorarlberg | ~30K | 1.04× | |
| 03 | Carinthia (state) | ~50K | 1.01× | |
| 04 | Upper Austria | ~100K | 1.00× | |
| 05 | Salzburg | ~60K | 0.99× | |
| 06 | Burgenland | ~20K | 0.99× | |
| 07 | Styria | ~100K | 0.96× | |
| 08 | Tyrol | ~60K | 0.96× | |
| 09 | Lower Austria | ~100K | 0.95× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrids | Cars & Mobility | 2.66× | ||
| 02 | Wheel | Cars & Mobility | 2.47× | ||
| 03 | RVs | Cars & Mobility | 2.38× | ||
| 04 | AutoScout24 | Cars & Mobility | 2.27× | ||
| 05 | Used car | Cars & Mobility | 2.21× | ||
| 06 | BMW | Cars & Mobility | 2.09× | ||
| 07 | Škoda Auto | Cars & Mobility | 2.08× | ||
| 08 | Boats | Cars & Mobility | 2.08× | ||
| 09 | SUVs | Cars & Mobility | 2.04× | ||
| 10 | Transport | Cars & Mobility | 2.02× | ||
| 11 | Cars (film) | Movies & TV | 2.02× | ||
| 12 | Formula One | Sports | 1.96× | ||
| 13 | Bwin | Games | 1.94× | ||
| 14 | BYD Auto | Cars & Mobility | 1.85× | ||
| 15 | Manufacturing | Business & Career | 1.75× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.68× | ||
| 17 | Hornbach | Shopping | 1.67× | ||
| 18 | Interwetten | Games | 1.63× | ||
| 19 | Automobiles | Cars & Mobility | 1.53× | ||
| 20 | Vehicles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.70× | |
| Luxury Orientation | PREMIUM | 1.56× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.46× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Early Adopter Mentality | POWER | 0.91× |
Motorcycles has an estimated audience of 929,401 people in Austria, concentrated in Vienna and Lower Austria.
31.2% of Motorcycles fans are female, 68.8% are male, with an average age of 40.2 years.
Motorcycles fans show strongest brand affinity for AutoScout24 (2.27×), Bwin (1.94×), and Vehicles (1.51×) over the country average.
Motorcycles fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Bwin (1.94×), Vehicles (1.51×), Transport (2.02×), and Interwetten (1.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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