A data profile of the people who buy, follow and care about Formula One in Austria — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,509,051 people in Austria.
The average Formula One fan in Austria is 37.0 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Lower Austria, Vienna.
Top brand affinities include Soccer, Max Verstappen, FIS Alpine Ski World Cup, with strongest over-indexing on Soccer (1.52× the country average).
Demographically, the Formula One audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Formula One fan in Austria is more male, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Soccer.
The key figures that characterise the Formula One profile in Austria.
27.0% are female, 73.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 37.0 |
| Estimated audience size | 1,509,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Formula One audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.45× | |
| 02 | Carinthia (state) | ~80K | 1.07× | |
| 03 | Lower Austria | ~200K | 1.05× | |
| 04 | Vorarlberg | ~60K | 1.04× | |
| 05 | Upper Austria | ~200K | 1.03× | |
| 06 | Burgenland | ~40K | 0.96× | |
| 07 | Tyrol | ~90K | 0.88× | |
| 08 | Salzburg | ~80K | 0.80× | |
| 09 | Vienna | ~200K | 0.73× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 2.13× | ||
| 02 | Mikaela Shiffrin | Sports | 1.90× | ||
| 03 | Motocross | Sports | 1.88× | ||
| 04 | Michael Schumacher | Sports | 1.86× | ||
| 05 | Ferrari | Cars & Mobility | 1.83× | ||
| 06 | Lamborghini | Cars & Mobility | 1.83× | ||
| 07 | Manuel Feller | Sports | 1.82× | ||
| 08 | Motorcycle racing | Cars & Mobility | 1.79× | ||
| 09 | FIS Alpine Ski World Cup | Sports | 1.75× | ||
| 10 | MotoGP | Sports | 1.74× | ||
| 11 | Carcare | Cars & Mobility | 1.74× | ||
| 12 | Lindsey Vonn | Sports | 1.71× | ||
| 13 | Sports car | Cars & Mobility | 1.70× | ||
| 14 | Motorsport Total | Sports | 1.66× | ||
| 15 | Marcel Hirscher | Sports | 1.63× | ||
| 16 | Agricultural engineering | Business & Career | 1.53× | ||
| 17 | Soccer | Sports | 1.52× | ||
| 18 | Engine | Cars & Mobility | 1.52× | ||
| 19 | Automotive design | Business & Career | 1.52× | ||
| 20 | Team sport | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.24× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Price Sensitivity | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.56× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Formula One has an estimated audience of 1,509,051 people in Austria, concentrated in Styria and Lower Austria.
27.0% of Formula One fans are female, 73.0% are male, with an average age of 37.0 years.
Formula One fans show strongest brand affinity for Soccer (1.52×), Max Verstappen (2.13×), and FIS Alpine Ski World Cup (1.75×) over the country average.
Formula One fans in Austria are most concentrated in Styria (reach ~300K), Lower Austria (reach ~200K), and Vienna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Max Verstappen (2.13×), FIS Alpine Ski World Cup (1.75×), Lindsey Vonn (1.71×), and Team sport (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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