A data profile of the people who buy, follow and care about Stranger Things in Austria — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 822,462 people in Austria.
The average Stranger Things fan in Austria is 32.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Game of Thrones, Breaking Bad, Grey's Anatomy, with strongest over-indexing on Game of Thrones (6.04× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Stranger Things fan in Austria is balanced, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Stranger Things profile in Austria.
48.6% are female, 51.4% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 32.3 |
| Estimated audience size | 822,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Stranger Things audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.16× | |
| 02 | Lower Austria | ~100K | 1.13× | |
| 03 | Burgenland | ~20K | 1.03× | |
| 04 | Styria | ~100K | 1.02× | |
| 05 | Vorarlberg | ~30K | 0.98× | |
| 06 | Tyrol | ~50K | 0.94× | |
| 07 | Carinthia (state) | ~40K | 0.94× | |
| 08 | Upper Austria | ~100K | 0.93× | |
| 09 | Salzburg | ~50K | 0.88× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Studios | Movies & TV | 7.69× | ||
| 02 | Breaking Bad | Movies & TV | 7.42× | ||
| 03 | How I Met Your Mother | Movies & TV | 6.76× | ||
| 04 | Grey's Anatomy | Movies & TV | 6.48× | ||
| 05 | Game of Thrones | Movies & TV | 6.04× | ||
| 06 | The Vampire Diaries | Movies & TV | 5.94× | ||
| 07 | Supernatural (U.S. TV series) | Movies & TV | 5.10× | ||
| 08 | Amy Winehouse | Music & Radio | 4.73× | ||
| 09 | Dune | Movies & TV | 4.63× | ||
| 10 | Peaky Blinders (TV series) | Movies & TV | 4.51× | ||
| 11 | Whitney Houston | Music & Radio | 3.98× | ||
| 12 | DeviantArt | Internet & Social Media | 3.76× | ||
| 13 | Harry Potter | Movies & TV | 3.55× | ||
| 14 | Anime and manga fandom | Literature | 2.87× | ||
| 15 | YouTube Music | Internet & Social Media | 2.56× | ||
| 16 | Fantasy movies | Movies & TV | 2.54× | ||
| 17 | Michael Jackson | Music & Radio | 2.48× | ||
| 18 | Twitch | Games | 2.41× | ||
| 19 | Internet & Social Media | 2.04× | |||
| 20 | Spotify | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.68× | |
| Creativity | OPEN | 0.71× |
Stranger Things has an estimated audience of 822,462 people in Austria, concentrated in Vienna and Lower Austria.
48.6% of Stranger Things fans are female, 51.4% are male, with an average age of 32.3 years.
Stranger Things fans show strongest brand affinity for Game of Thrones (6.04×), Breaking Bad (7.42×), and Grey's Anatomy (6.48×) over the country average.
Stranger Things fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Breaking Bad (7.42×), Grey's Anatomy (6.48×), YouTube Music (2.56×), and Twitch (2.41×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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