A data profile of the people who buy, follow and care about Borussia Dortmund in Austria — modelled from more than twelve digital signal sources. Borussia Dortmund has an estimated audience of 811,048 people in Austria.
The average Borussia Dortmund fan in Austria is 34.6 years old, more male, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Styria.
Top brand affinities include Admiral Bundesliga, Google Maps, FIFA World Cup, with strongest over-indexing on Admiral Bundesliga (3.94× the country average).
Demographically, the Borussia Dortmund audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Borussia Dortmund fan in Austria is more male, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Borussia Dortmund profile in Austria.
20.4% are female, 79.6% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 34.6 |
| Estimated audience size | 811,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Borussia Dortmund audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 44.6% |
| Brazil | 5.2% |
| United States | 4.3% |
Where the Borussia Dortmund audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~70K | 1.31× | |
| 02 | Vorarlberg | ~40K | 1.29× | |
| 03 | Burgenland | ~20K | 1.10× | |
| 04 | Upper Austria | ~100K | 1.08× | |
| 05 | Styria | ~100K | 1.01× | |
| 06 | Salzburg | ~50K | 0.91× | |
| 07 | Carinthia (state) | ~40K | 0.91× | |
| 08 | Lower Austria | ~80K | 0.73× | |
| 09 | Vienna | ~100K | 0.68× |
The strongest cross-interests of the Borussia Dortmund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 5.26× | ||
| 02 | Juventus F.C. | Sports | 4.95× | ||
| 03 | Manchester United F.C. | Sports | 4.45× | ||
| 04 | UEFA Europa League | Sports | 4.28× | ||
| 05 | Bet365 | Games | 4.25× | ||
| 06 | Bundesliga | Sports | 4.14× | ||
| 07 | Austria national football team | Sports | 4.13× | ||
| 08 | Marko Arnautovic | Sports | 4.11× | ||
| 09 | SK Sturm Graz | Sports | 3.99× | ||
| 10 | FC Bayern Munich | Sports | 3.96× | ||
| 11 | Admiral Bundesliga | Sports | 3.94× | ||
| 12 | Oliver Glasner | Sports | 3.85× | ||
| 13 | Ralf Rangnick | Sports | 3.74× | ||
| 14 | FC Barcelona | Sports | 3.65× | ||
| 15 | Premier League | Sports | 3.65× | ||
| 16 | FIFA World Cup | Sports | 3.27× | ||
| 17 | UEFA Champions League | Sports | 2.79× | ||
| 18 | Kleine Zeitung | News | 2.24× | ||
| 19 | Google Maps | Internet & Social Media | 2.14× | ||
| 20 | Gmail | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.15× | |
| Social Media Usage | JOY | 2.11× | |
| Travelling | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Urban Lifestyle | OPEN | 1.28× |
Borussia Dortmund has an estimated audience of 811,048 people in Austria, concentrated in Upper Austria and Vienna.
20.4% of Borussia Dortmund fans are female, 79.6% are male, with an average age of 34.6 years.
Borussia Dortmund fans show strongest brand affinity for Admiral Bundesliga (3.94×), Google Maps (2.14×), and FIFA World Cup (3.27×) over the country average.
Borussia Dortmund fans in Austria are most concentrated in Upper Austria (reach ~100K), Vienna (reach ~100K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Borussia Dortmund itself, the audience over-indexes on Google Maps (2.14×), FIFA World Cup (3.27×), SK Sturm Graz (3.99×), and FC Bayern Munich (3.96×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Borussia Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.