A data profile of the people who buy, follow and care about Motor vehicle in Portugal — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 2,906,430 people in Portugal.
The average Motor vehicle fan in Portugal is 42.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include SUVs, Formula One, Audi, with strongest over-indexing on SUVs (1.52× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Motor vehicle fan in Portugal is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for SUVs.
The key figures that characterise the Motor vehicle profile in Portugal.
33.2% are female, 66.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 42.8 |
| Estimated audience size | 2,906,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Motor vehicle audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
Where the Motor vehicle audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~50K | 1.16× | |
| 02 | Castelo Branco District | ~60K | 1.10× | |
| 03 | Azores | ~80K | 1.05× | |
| 04 | Viana do Castelo District | ~80K | 1.05× | |
| 05 | Viseu District | ~100K | 1.03× | |
| 06 | Madeira | ~90K | 1.02× | |
| 07 | Coimbra District | ~100K | 0.99× | |
| 08 | Leiria District | ~200K | 0.98× | |
| 09 | Aveiro District | ~200K | 0.96× | |
| 10 | Braga District | ~300K | 0.95× | |
| 11 | Faro District | ~200K | 0.95× | |
| 12 | Setúbal District | ~300K | 0.94× | |
| 13 | Porto District | ~600K | 0.91× | |
| 14 | Santarém District | ~100K | 0.91× | |
| 15 | Lisbon District | ~800K | 0.86× |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport Club Corinthians Paulista | Sports | 1.99× | ||
| 02 | Nigeria | Travel & Leisure | 1.96× | ||
| 03 | Steam | Games | 1.87× | ||
| 04 | Compact car | Cars & Mobility | 1.80× | ||
| 05 | Alfa Romeo | Cars & Mobility | 1.79× | ||
| 06 | JD Sports | Shopping | 1.74× | ||
| 07 | Car dealership | Cars & Mobility | 1.71× | ||
| 08 | Peugeot 2008 | Cars & Mobility | 1.64× | ||
| 09 | Renault Clio | Cars & Mobility | 1.63× | ||
| 10 | Kawasaki | Cars & Mobility | 1.60× | ||
| 11 | DAX | Business & Career | 1.60× | ||
| 12 | Audi | Cars & Mobility | 1.57× | ||
| 13 | Maserati | Cars & Mobility | 1.56× | ||
| 14 | Milan | Travel & Leisure | 1.54× | ||
| 15 | Solar panel | Home & Garden | 1.54× | ||
| 16 | SUVs | Cars & Mobility | 1.52× | ||
| 17 | Formula One | Sports | 1.52× | ||
| 18 | Tesla Motors | Cars & Mobility | 1.51× | ||
| 19 | HVAC | Home & Garden | 1.51× | ||
| 20 | Motocross | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.79× |
Motor vehicle has an estimated audience of 2,906,430 people in Portugal, concentrated in Lisbon District and Porto District.
33.2% of Motor vehicle fans are female, 66.8% are male, with an average age of 42.8 years.
Motor vehicle fans show strongest brand affinity for SUVs (1.52×), Formula One (1.52×), and Audi (1.57×) over the country average.
Motor vehicle fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motor vehicle itself, the audience over-indexes on Formula One (1.52×), Audi (1.57×), Steam (1.87×), and Car dealership (1.71×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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