A data profile of the people who buy, follow and care about Motor vehicle in Sweden — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 1,836,079 people in Sweden.
Motor vehicle has an estimated audience of 1,836,079 people in Sweden. 29.8% are female, 70.2% are male, average age 44.0. Top brand affinities: Jotex, SUVs, KappAhl, Automobile repair shop, Volvo.
Top brand affinities include Jotex, SUVs, KappAhl, with strongest over-indexing on Jotex (3.25× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical Motor vehicle fan in Sweden is more male, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Jotex.
The key figures that characterise the Motor vehicle profile in Sweden.
29.8% are female, 70.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 44.0 |
| Estimated audience size | 1,836,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Motor vehicle audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automobile repair shop | Cars & Mobility | 3.62× | ||
| 02 | Aston Martin | Cars & Mobility | 3.40× | ||
| 03 | Jotex | Shopping | 3.25× | ||
| 04 | Carcare | Cars & Mobility | 3.19× | ||
| 05 | Hatchback | Cars & Mobility | 3.07× | ||
| 06 | Honda | Cars & Mobility | 2.85× | ||
| 07 | Nissan | Cars & Mobility | 2.56× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 2.55× | ||
| 09 | Rallying | Sports | 2.54× | ||
| 10 | Porsche | Cars & Mobility | 2.29× | ||
| 11 | Mercedes-Benz | Cars & Mobility | 2.22× | ||
| 12 | Audi | Cars & Mobility | 2.04× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 2.01× | ||
| 14 | BMW | Cars & Mobility | 1.94× | ||
| 15 | SUVs | Cars & Mobility | 1.91× | ||
| 16 | Volkswagen | Cars & Mobility | 1.89× | ||
| 17 | Volvo | Cars & Mobility | 1.77× | ||
| 18 | Eurojackpot | Games | 1.66× | ||
| 19 | Solar energy | Home & Garden | 1.59× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.21× | |
| Risk Appetite | THRILL | 1.19× | |
| Urban Lifestyle | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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