A data profile of the people who buy, follow and care about SUVs in Sweden — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 1,727,764 people in Sweden.
SUVs has an estimated audience of 1,727,764 people in Sweden. 28.6% are female, 71.4% are male, average age 46.9. Top brand affinities: Sweden, Freight transport, Hybrids, Automobiles, Tesla Motors.
Top brand affinities include Sweden, Freight transport, Hybrids, with strongest over-indexing on Sweden (1.63× the country average).
Demographically, the SUVs audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical SUVs fan in Sweden is more male, around 46.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sweden.
The key figures that characterise the SUVs profile in Sweden.
28.6% are female, 71.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 46.9 |
| Estimated audience size | 1,727,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide SUVs audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai | Cars & Mobility | 2.99× | ||
| 02 | Škoda Auto | Cars & Mobility | 2.94× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 2.72× | ||
| 04 | Used car | Cars & Mobility | 2.61× | ||
| 05 | Tesla Motors | Cars & Mobility | 2.57× | ||
| 06 | Hybrids | Cars & Mobility | 2.35× | ||
| 07 | Electric vehicle | Cars & Mobility | 2.33× | ||
| 08 | Freight transport | Cars & Mobility | 2.25× | ||
| 09 | Volkswagen | Cars & Mobility | 2.23× | ||
| 10 | Toyota | Cars & Mobility | 2.16× | ||
| 11 | Tractor | Cars & Mobility | 2.08× | ||
| 12 | Lawn mower | Home & Garden | 2.01× | ||
| 13 | Electric car | Cars & Mobility | 1.99× | ||
| 14 | Volvo | Cars & Mobility | 1.94× | ||
| 15 | Motor vehicle | Cars & Mobility | 1.91× | ||
| 16 | RVs | Cars & Mobility | 1.90× | ||
| 17 | Sweden | Travel & Leisure | 1.63× | ||
| 18 | Automobiles | Cars & Mobility | 1.56× | ||
| 19 | Boats | Cars & Mobility | 1.56× | ||
| 20 | Manufacturing | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.43× | |
| Social Media Usage | JOY | 1.15× | |
| Design Affinity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.56× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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