A data profile of the people who buy, follow and care about Manufacturing in Sweden — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 2,127,904 people in Sweden.
Manufacturing has an estimated audience of 2,127,904 people in Sweden. 40.6% are female, 59.4% are male, average age 43.6. Top brand affinities: Biltema, KappAhl, Jotex, SUVs, Real property.
Top brand affinities include Biltema, KappAhl, Jotex, with strongest over-indexing on Biltema (1.52× the country average).
Demographically, the Manufacturing audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Manufacturing fan in Sweden is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Manufacturing profile in Sweden.
40.6% are female, 59.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 43.6 |
| Estimated audience size | 2,127,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Manufacturing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.83× | ||
| 02 | Judo | Sports | 2.55× | ||
| 03 | Western Union | Business & Career | 2.38× | ||
| 04 | Honda | Cars & Mobility | 1.95× | ||
| 05 | Nissan | Cars & Mobility | 1.93× | ||
| 06 | Forestry | Home & Garden | 1.91× | ||
| 07 | Fertilizer | Home & Garden | 1.82× | ||
| 08 | KappAhl | Fashion & Accessoires | 1.73× | ||
| 09 | Real property | Home & Garden | 1.68× | ||
| 10 | Solar panel | Home & Garden | 1.57× | ||
| 11 | Motorboat | Cars & Mobility | 1.57× | ||
| 12 | Lawn mower | Home & Garden | 1.56× | ||
| 13 | Porsche | Cars & Mobility | 1.56× | ||
| 14 | Helsinki | Travel & Leisure | 1.56× | ||
| 15 | Hamburger | Food & Beverages | 1.56× | ||
| 16 | High school | Business & Career | 1.55× | ||
| 17 | SUVs | Cars & Mobility | 1.54× | ||
| 18 | Eurojackpot | Games | 1.54× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Hardware store | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| DIY Mentality | THRILL | 1.18× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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