A data profile of the people who buy, follow and care about Manufacturing in Ireland — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 1,250,203 people in Ireland.
Manufacturing has an estimated audience of 1,250,203 people in Ireland. 52.2% are female, 47.8% are male, average age 43.2. Top brand affinities: Electric car, Air pollution, Škoda Auto, Credit (finance), Hyundai.
Top brand affinities include Electric car, Air pollution, Škoda Auto, with strongest over-indexing on Electric car (1.53× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Manufacturing fan in Ireland is balanced, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Electric car.
The key figures that characterise the Manufacturing profile in Ireland.
52.2% are female, 47.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.2 |
| Estimated audience size | 1,250,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Manufacturing audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda Civic | Cars & Mobility | 2.11× | ||
| 02 | DeWalt | Home & Garden | 1.89× | ||
| 03 | Automobile repair shop | Cars & Mobility | 1.74× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 1.72× | ||
| 05 | Peugeot | Cars & Mobility | 1.71× | ||
| 06 | Volvo | Cars & Mobility | 1.70× | ||
| 07 | World Rally Championship (video game series) | Games | 1.67× | ||
| 08 | Honda | Cars & Mobility | 1.65× | ||
| 09 | Renault | Cars & Mobility | 1.64× | ||
| 10 | Mazda | Cars & Mobility | 1.60× | ||
| 11 | Hyundai | Cars & Mobility | 1.58× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 13 | Suzuki | Cars & Mobility | 1.56× | ||
| 14 | Air pollution | Health | 1.55× | ||
| 15 | Credit (finance) | Business & Career | 1.54× | ||
| 16 | Nissan | Cars & Mobility | 1.54× | ||
| 17 | Fencing | Sports | 1.54× | ||
| 18 | Electric car | Cars & Mobility | 1.53× | ||
| 19 | Keanu Reeves | Movies & TV | 1.51× | ||
| 20 | Electric motorcycles and scooters | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Quality Awareness | PREMIUM | 1.21× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Creativity | OPEN | 0.85× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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