Manufacturing Audience in Canada
Manufacturing has an estimated audience of 8,078,704 people in Canada. 39.9% are female, 60.1% are male, average age 42.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Western Union, Nissan, Hyundai, Solar energy, Volkswagen.
The average Manufacturing fan in Canada is 42.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Western Union, Nissan, Hyundai, with strongest over-indexing on Western Union (1.7× the country average). Demographically, the Manufacturing audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 42.6 |
| Estimated audience size | 8,078,704 |
Audience persona
The typical Manufacturing fan in Canada is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,059,028 | 1.86× |
| Quebec | 2,230,396 | 1.15× |
| British Columbia | 1,246,504 | 1.03× |
| Alberta | 939,338 | 0.94× |
| Manitoba | 583,249 | 1.93× |
| Nova Scotia | 186,838 | 0.78× |
| Saskatchewan | 179,314 | 0.7× |
| New Brunswick | 140,731 | 0.75× |
| Newfoundland and Labrador | 76,321 | 0.62× |
| Prince Edward Island | 31,278 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 1.7× | Business & Career |
| Nissan | 1.63× | Cars & Mobility |
| Hyundai | 1.62× | Cars & Mobility |
| Solar energy | 1.69× | Home & Garden |
| Volkswagen | 1.52× | Cars & Mobility |
| Automobile repair shop | 2.02× | Cars & Mobility |
| Electric vehicle | 1.58× | Cars & Mobility |
| Family car | 1.76× | Cars & Mobility |
| Air pollution | 1.81× | Health |
| Racing games | 1.51× | Games |
| Lexus | 1.51× | Cars & Mobility |
| Lawn mower | 1.66× | Home & Garden |
| Infiniti | 1.85× | Cars & Mobility |
| Electric motorcycles and scooters | 2.09× | Cars & Mobility |
| Harley-Davidson | 1.54× | Cars & Mobility |
| Max Verstappen | 1.71× | Sports |
| Lewis Hamilton | 1.72× | Sports |
| Chopper (motorcycle) | 1.94× | Cars & Mobility |
| Motorboat | 1.75× | Cars & Mobility |
| Carcare | 1.76× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.18 |
| Career Orientation | POWER | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Manufacturing have in Canada?
Manufacturing has an estimated audience of 8,078,704 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Manufacturing fans?
39.9% of Manufacturing fans are female, 60.1% are male, with an average age of 42.6 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Western Union (1.7×), Nissan (1.63×), and Hyundai (1.62×) over the country average.
Where do Manufacturing fans live in Canada?
Manufacturing fans in Canada are most concentrated in Ontario (reach 6,059,028), Quebec (reach 2,230,396), and British Columbia (reach 1,246,504). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on Nissan (1.63×), Hyundai (1.62×), Solar energy (1.69×), and Volkswagen (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.