Manufacturing Audience in France
Manufacturing has an estimated audience of 10,115,499 people in France. 40.0% are female, 60.0% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Western Union, Real property, Crédit Mutuel, Mobile payment, Google News.
The average Manufacturing fan in France is 44.2 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Western Union, Real property, Crédit Mutuel, with strongest over-indexing on Western Union (4.45× the country average). Demographically, the Manufacturing audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 44.2 |
| Estimated audience size | 10,115,499 |
Audience persona
The typical Manufacturing fan in France is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,394,099 | 1.87× |
| Auvergne-Rhône-Alpes | 1,383,404 | 1.16× |
| Grand Est | 1,260,745 | 1.54× |
| Hauts-de-France | 1,079,075 | 1.21× |
| Occitanie | 849,747 | 0.97× |
| Nouvelle-Aquitaine | 824,606 | 0.93× |
| Provence-Alpes-Côte d'Azur | 649,779 | 0.87× |
| Pays de la Loire | 480,033 | 0.85× |
| Normandy | 397,862 | 0.81× |
| Brittany | 392,977 | 0.8× |
| Bourgogne-Franche-Comté | 341,728 | 0.84× |
| Centre-Val de Loire | 269,833 | 0.71× |
| Corsica | 22,308 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 4.45× | Business & Career |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.41× | Business & Career |
| Mobile payment | 4.58× | Business & Career |
| Google News | 1.97× | News |
| Tinder | 4.4× | Internet & Social Media |
| Free Mobile | 2.27× | Technology & Electronics |
| Lidl | 1.7× | Shopping |
| Improvisation | 4.5× | Music & Radio |
| Google Photos | 3.8× | Technology & Electronics |
| Spas | 1.68× | Beauty & Wellness |
| Renault | 2.15× | Cars & Mobility |
| Kitchen garden | 3.7× | Home & Garden |
| Orange | 1.58× | Technology & Electronics |
| Conforama | 1.58× | Home & Garden |
| SUVs | 1.93× | Cars & Mobility |
| AliExpress | 1.52× | Shopping |
| RC Lens | 2.04× | Sports |
| Germany | 1.79× | Travel & Leisure |
| Tattoos | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.41 |
| Extroversion | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Mindfulness | BALANCE | 1.15 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Manufacturing have in France?
Manufacturing has an estimated audience of 10,115,499 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Manufacturing fans?
40.0% of Manufacturing fans are female, 60.0% are male, with an average age of 44.2 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for Western Union (4.45×), Real property (2.42×), and Crédit Mutuel (2.41×) over the country average.
Where do Manufacturing fans live in France?
Manufacturing fans in France are most concentrated in Île-de-France (reach 3,394,099), Auvergne-Rhône-Alpes (reach 1,383,404), and Grand Est (reach 1,260,745). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on Real property (2.42×), Crédit Mutuel (2.41×), Mobile payment (4.58×), and Google News (1.97×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.