Rascasse Audience Intelligence

Manufacturing Audience in France

A data profile of the people who buy, follow and care about Manufacturing in France — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 10,115,499 people in France.

The average Manufacturing fan in France is 44.2 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include Love & Sex, Kitchen garden, Broadcasting of sports events, with strongest over-indexing on Love & Sex (185.81× the country average).

Demographically, the Manufacturing audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Manufacturing fan in France is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manufacturing profile in France.

Audience size
10.1M
in France
Gender
40.0%
60.0% male
Age
44.2
average years
Country rank
#234
Topic in France
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manufacturing fans

40.0% are female, 60.0% are male, average age 44.2.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Manufacturing audience in France
MetricValue
Female40.0%
Male60.0%
Average age44.2
Estimated audience size10,115,499
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Manufacturing audience in France
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Manufacturing audience comes from France.

Worldwide audience distribution share by country for Manufacturing
CountryShare
United States18.8%
United Kingdom4.5%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manufacturing audience in France is strongest.

Fig. 05

Top regions by affinity

Manufacturing fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~3.5M1.84×
02Grand Est~1M1.46×
03Hauts-de-France~1M1.17×
04Auvergne-Rhône-Alpes~1.5M1.14×
05Occitanie~900K0.98×
06Nouvelle-Aquitaine~800K0.94×
07Corsica~50K0.94×
08Bourgogne-Franche-Comté~400K0.91×
09Provence-Alpes-Côte d'Azur~700K0.90×
10Pays de la Loire~500K0.90×
11Normandy~400K0.88×
12Brittany~400K0.87×
13Centre-Val de Loire~300K0.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manufacturing audience
#·InterestCategoryAffinity×
01Love & SexKids & Family185.81×
02SelfridgesShopping175.32×
03Christmas GiftKids & Family28.41×
04Christmas treeKids & Family22.89×
05Broadcasting of sports eventsMovies & TV21.99×
06Kitchen gardenHome & Garden18.64×
07DentistryBusiness & Career17.22×
08Zoom lensTechnology & Electronics16.39×
09Girl powerPolitics & Society13.32×
10Breast Cancer awarenessHealth11.23×
11HormoneHealth9.82×
12Single-lens reflex cameraTechnology & Electronics9.58×
13Sustainable productsPolitics & Society8.63×
14Lay'sFood & Beverages7.76×
15New TestamentPolitics & Society7.26×
16ImprovisationMusic & Radio5.60×
17Western UnionBusiness & Career3.32×
18Real propertyHome & Garden1.85×
19WhatsAppInternet & Social Media1.58×
20Google MapsInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manufacturing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manufacturing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
MindfulnessBALANCE1.93×
Quality AwarenessPREMIUM1.42×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manufacturing audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
Healthy LifestyleBALANCE0.82×
Price SensitivityPREMIUM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Manufacturing have in France?

Manufacturing has an estimated audience of 10,115,499 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Manufacturing fans?

40.0% of Manufacturing fans are female, 60.0% are male, with an average age of 44.2 years.

03

Which brands do Manufacturing fans like most?

Manufacturing fans show strongest brand affinity for Love & Sex (185.81×), Kitchen garden (18.64×), and Broadcasting of sports events (21.99×) over the country average.

04

Where do Manufacturing fans live in France?

Manufacturing fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Grand Est (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Manufacturing fans also like?

Beyond Manufacturing itself, the audience over-indexes on Kitchen garden (18.64×), Broadcasting of sports events (21.99×), Christmas Gift (28.41×), and Dentistry (17.22×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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