Manufacturing Audience in United Kingdom
Manufacturing has an estimated audience of 16,090,418 people in United Kingdom. 48.3% are female, 51.7% are male, average age 45.2. Top regions: England, North East, Yorkshire and the Humber. Top brand affinities: WhatsApp, Betfair, Hobby, William Hill (bookmaker), Weddings.
The average Manufacturing fan in United Kingdom is 45.2 years old, balanced, and lives primarily in England. The audience is concentrated in England, North East, Yorkshire and the Humber. Top brand affinities include WhatsApp, Betfair, Hobby, with strongest over-indexing on WhatsApp (2.02× the country average). Demographically, the Manufacturing audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Manufacturing fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 45.2 |
| Estimated audience size | 16,090,418 |
Audience persona
The typical Manufacturing fan in United Kingdom is balanced, around 45.2 years old, with strong Luxury Orientation tendencies and a notable affinity for WhatsApp.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,067,814 | 2.31× |
| North East | 1,992,750 | 5.87× |
| Yorkshire and the Humber | 624,383 | 0.48× |
| Scotland | 598,562 | 0.41× |
| South East | 551,953 | 0.26× |
| Wales | 492,723 | 0.54× |
| North West | 398,100 | 0.23× |
| Northern Ireland | 364,592 | 0.74× |
| East of England | 346,581 | 0.24× |
| West Midlands | 336,236 | 0.49× |
| South West | 275,765 | 0.21× |
| East Midlands | 263,747 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.02× | Internet & Social Media | |
| Betfair | 2.5× | Games |
| Hobby | 1.68× | Home & Garden |
| William Hill (bookmaker) | 1.85× | Games |
| Weddings | 1.57× | Kids & Family |
| Refrigerator | 2.07× | Home & Garden |
| Luxury yacht | 2.78× | Travel & Leisure |
| TUI | 1.66× | Travel & Leisure |
| Distilled beverage | 1.58× | Food & Beverages |
| TripAdvisor | 1.75× | Travel & Leisure |
| Mobile home | 2.2× | Cars & Mobility |
| DeviantArt | 3.1× | Internet & Social Media |
| Esso | 2.08× | Cars & Mobility |
| Expensive Taste | 2× | Business & Career |
| Home business | 3.08× | Business & Career |
| SUVs | 1.68× | Cars & Mobility |
| Motorhome | 2.37× | Cars & Mobility |
| Purchase discount | 2.74× | Shopping |
| We Buy Any Car | 1.83× | Cars & Mobility |
| Mango | 2.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.38 |
| Convenience Orientation | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Indulgence | JOY | 1.1 |
| Individualism | JOY | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
See Manufacturing audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Manufacturing have in United Kingdom?
Manufacturing has an estimated audience of 16,090,418 people in United Kingdom, concentrated in England and North East.
What is the gender split and age of Manufacturing fans?
48.3% of Manufacturing fans are female, 51.7% are male, with an average age of 45.2 years.
Which brands do Manufacturing fans like most?
Manufacturing fans show strongest brand affinity for WhatsApp (2.02×), Betfair (2.5×), and Hobby (1.68×) over the country average.
Where do Manufacturing fans live in United Kingdom?
Manufacturing fans in United Kingdom are most concentrated in England (reach 12,067,814), North East (reach 1,992,750), and Yorkshire and the Humber (reach 624,383). These three regions account for the largest share of the active audience.
What other brands do Manufacturing fans also like?
Beyond Manufacturing itself, the audience over-indexes on Betfair (2.5×), Hobby (1.68×), William Hill (bookmaker) (1.85×), and Weddings (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.