A data profile of the people who buy, follow and care about Manufacturing in Belgium — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 2,625,096 people in Belgium.
The average Manufacturing fan in Belgium is 45.1 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include FIFA World Cup, Innovation, Used car, with strongest over-indexing on FIFA World Cup (1.57× the country average).
Demographically, the Manufacturing audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Manufacturing fan in Belgium is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Manufacturing profile in Belgium.
47.4% are female, 52.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 45.1 |
| Estimated audience size | 2,625,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Manufacturing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
Where the Manufacturing audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.55× | |
| 02 | Antwerp | ~400K | 1.37× | |
| 03 | East Flanders | ~400K | 1.33× | |
| 04 | West Flanders | ~300K | 1.28× | |
| 05 | Flemish Brabant | ~300K | 1.28× | |
| 06 | Limburg | ~100K | 1.00× | |
| 07 | Walloon Brabant | ~60K | 0.93× | |
| 08 | Luxembourg | ~60K | 0.93× | |
| 09 | Province of Namur | ~100K | 0.89× | |
| 10 | Liege | ~200K | 0.83× | |
| 11 | Hainaut | ~200K | 0.79× |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cricket | Sports | 2.14× | ||
| 02 | City car | Cars & Mobility | 1.89× | ||
| 03 | Car dealership | Cars & Mobility | 1.86× | ||
| 04 | Hatchback | Cars & Mobility | 1.86× | ||
| 05 | Family car | Cars & Mobility | 1.85× | ||
| 06 | Used car | Cars & Mobility | 1.83× | ||
| 07 | Innovation | Business & Career | 1.74× | ||
| 08 | Mechanical engineering | Business & Career | 1.71× | ||
| 09 | Custom motorcycle | Cars & Mobility | 1.69× | ||
| 10 | Hyundai | Cars & Mobility | 1.68× | ||
| 11 | Nissan | Cars & Mobility | 1.65× | ||
| 12 | Toyota | Cars & Mobility | 1.62× | ||
| 13 | Citroën | Cars & Mobility | 1.62× | ||
| 14 | Volvo | Cars & Mobility | 1.62× | ||
| 15 | Solar energy | Home & Garden | 1.60× | ||
| 16 | FIFA World Cup | Sports | 1.57× | ||
| 17 | Renault | Cars & Mobility | 1.57× | ||
| 18 | Tesla Motors | Cars & Mobility | 1.54× | ||
| 19 | Electric vehicle | Cars & Mobility | 1.51× | ||
| 20 | Logistics | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Career Orientation | POWER | 1.25× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.93× |
Manufacturing has an estimated audience of 2,625,096 people in Belgium, concentrated in Antwerp and East Flanders.
47.4% of Manufacturing fans are female, 52.6% are male, with an average age of 45.1 years.
Manufacturing fans show strongest brand affinity for FIFA World Cup (1.57×), Innovation (1.74×), and Used car (1.83×) over the country average.
Manufacturing fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~400K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Manufacturing itself, the audience over-indexes on Innovation (1.74×), Used car (1.83×), Solar energy (1.6×), and Custom motorcycle (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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