A data profile of the people who buy, follow and care about Manufacturing in Finland — modelled from more than twelve digital signal sources. Manufacturing has an estimated audience of 845,473 people in Finland.
Manufacturing has an estimated audience of 845,473 people in Finland. 36.6% are female, 63.4% are male, average age 42.7. Top brand affinities: Twitch, Forestry, Lawn mower, Volvo, Solar energy.
Top brand affinities include Twitch, Forestry, Lawn mower, with strongest over-indexing on Twitch (2.23× the country average).
Demographically, the Manufacturing audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Manufacturing fan in Finland is more male, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Twitch.
The key figures that characterise the Manufacturing profile in Finland.
36.6% are female, 63.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 42.7 |
| Estimated audience size | 845,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Manufacturing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.8% |
| United Kingdom | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Manufacturing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.75× | ||
| 02 | Ski touring | Sports | 2.38× | ||
| 03 | Honda Civic | Cars & Mobility | 2.34× | ||
| 04 | Sandra Bullock | Movies & TV | 2.29× | ||
| 05 | Twitch | Games | 2.23× | ||
| 06 | Sveriges Television | Technology & Electronics | 2.19× | ||
| 07 | Forestry | Home & Garden | 2.08× | ||
| 08 | Vattenfall | Home & Garden | 1.94× | ||
| 09 | Subaru | Cars & Mobility | 1.92× | ||
| 10 | Lawn mower | Home & Garden | 1.89× | ||
| 11 | Hyundai | Cars & Mobility | 1.80× | ||
| 12 | Renault | Cars & Mobility | 1.79× | ||
| 13 | Piano | Music & Radio | 1.66× | ||
| 14 | Nissan | Cars & Mobility | 1.63× | ||
| 15 | World Rally Championship (video game series) | Games | 1.63× | ||
| 16 | Volvo | Cars & Mobility | 1.62× | ||
| 17 | Swimming pool | Sports | 1.59× | ||
| 18 | Tesla Motors | Cars & Mobility | 1.59× | ||
| 19 | Innovation | Business & Career | 1.59× | ||
| 20 | Solar energy | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Quality Awareness | PREMIUM | 1.31× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Manufacturing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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