A data profile of the people who buy, follow and care about Forestry in Finland — modelled from more than twelve digital signal sources. Forestry has an estimated audience of 489,079 people in Finland.
Forestry has an estimated audience of 489,079 people in Finland. 38.8% are female, 61.2% are male, average age 45.2. Top brand affinities: Liiga, Helsingin Sanomat, Ice Hockey World Championships, IKEA, Finland.
Top brand affinities include Liiga, Helsingin Sanomat, Ice Hockey World Championships, with strongest over-indexing on Liiga (2.18× the country average).
Demographically, the Forestry audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Forestry fan in Finland is more male, around 45.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liiga.
The key figures that characterise the Forestry profile in Finland.
38.8% are female, 61.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 45.2 |
| Estimated audience size | 489,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Forestry audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.2% |
| Italy | 4.8% |
The strongest cross-interests of the Forestry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Liiga | Sports | 2.18× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.12× | ||
| 03 | Kalle Rovanperä | Sports | 2.05× | ||
| 04 | Ice hockey | Sports | 1.98× | ||
| 05 | Garden | Home & Garden | 1.84× | ||
| 06 | Stockmann | Shopping | 1.82× | ||
| 07 | Vehicles | Cars & Mobility | 1.80× | ||
| 08 | Biltema | Business & Career | 1.72× | ||
| 09 | IKEA | Home & Garden | 1.71× | ||
| 10 | Finland | Travel & Leisure | 1.64× | ||
| 11 | Veikkaus | Games | 1.63× | ||
| 12 | Helsinki | Travel & Leisure | 1.62× | ||
| 13 | Sports | Sports | 1.62× | ||
| 14 | Beverages | Food & Beverages | 1.62× | ||
| 15 | Helsingin Sanomat | News | 1.60× | ||
| 16 | Outdoor recreation | Sports | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.54× | ||
| 18 | Ice Hockey World Championships | Sports | 1.51× | ||
| 19 | Nordea | Business & Career | 1.51× | ||
| 20 | Food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.83× | |
| Social Media Usage | JOY | 1.58× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Travelling | THRILL | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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