A data profile of the people who buy, follow and care about Sports in Finland — modelled from more than twelve digital signal sources. Sports has an estimated audience of 2,244,493 people in Finland.
Sports has an estimated audience of 2,244,493 people in Finland. 54.8% are female, 45.2% are male, average age 42.9.
Demographically, the Sports audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The key figures that characterise the Sports profile in Finland.
54.8% are female, 45.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.9 |
| Estimated audience size | 2,244,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Sports audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.06× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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