A data profile of the people who buy, follow and care about Sports in Argentina — modelled from more than twelve digital signal sources. Sports has an estimated audience of 5,642,402 people in Argentina.
Sports has an estimated audience of 5,642,402 people in Argentina. 53.7% are female, 46.3% are male, average age 36.9.
The key figures that characterise the Sports profile in Argentina.
53.7% are female, 46.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 36.9 |
| Estimated audience size | 5,642,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Sports audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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