A data profile of the people who buy, follow and care about Sports in Ireland — modelled from more than twelve digital signal sources. Sports has an estimated audience of 2,025,071 people in Ireland.
Sports has an estimated audience of 2,025,071 people in Ireland. 54.8% are female, 45.2% are male, average age 39.5. Top brand affinities: Oklahoma City Thunder, 2. Bundesliga, Copa do Brasil, Los Angeles Clippers, Utah Jazz.
Top brand affinities include Oklahoma City Thunder, 2. Bundesliga, Copa do Brasil, with strongest over-indexing on Oklahoma City Thunder (1.61× the country average).
Demographically, the Sports audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Sports fan in Ireland is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Oklahoma City Thunder.
The key figures that characterise the Sports profile in Ireland.
54.8% are female, 45.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.5 |
| Estimated audience size | 2,025,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Sports audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oklahoma City Thunder | Sports | 1.61× | ||
| 02 | Atlanta Hawks | Sports | 1.59× | ||
| 03 | Kyrie Irving | Sports | 1.58× | ||
| 04 | Chris Paul | Sports | 1.58× | ||
| 05 | Los Angeles Clippers | Sports | 1.57× | ||
| 06 | Washington Wizards | Sports | 1.57× | ||
| 07 | Carmelo Anthony | Sports | 1.57× | ||
| 08 | Russell Westbrook | Sports | 1.56× | ||
| 09 | Copa do Brasil | Sports | 1.55× | ||
| 10 | 2. Bundesliga | Sports | 1.54× | ||
| 11 | Memphis Grizzlies | Sports | 1.54× | ||
| 12 | New Orleans Pelicans | Sports | 1.53× | ||
| 13 | A League of Their Own | Movies & TV | 1.53× | ||
| 14 | Sacramento Kings | Sports | 1.52× | ||
| 15 | Fresh Meat (TV series) | Movies & TV | 1.52× | ||
| 16 | Klay Thompson | Sports | 1.52× | ||
| 17 | Utah Jazz | Sports | 1.51× | ||
| 18 | Charlotte Hornets | Sports | 1.51× | ||
| 19 | Detroit Pistons | Sports | 1.51× | ||
| 20 | Shaquille O'Neal | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Design Affinity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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