Rascasse Audience Intelligence

Sports audiences in Finland

The strongest Sports audiences in Finland, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Finland 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Finland, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Finland — full ranking

  1. Ice Hockey World Championships4.2M
  2. Liiga3.3M
  3. Sports and outdoors2.6M
  4. Hobbies and activities2.6M
  5. Outdoor recreation2.5M
  6. Sports2.2M
  7. Fitness and wellness2.1M
  8. Physical exercise2M
  9. Physical fitness1.8M
  10. Ice hockey1.5M
  11. Soccer1.3M
  12. Kalle Rovanperä1.3M
  13. Golf1.1M
  14. Valtteri Bottas1.1M
  15. Training1.1M
  16. NHL1M
  17. Swimming1M
  18. Basketball996K
  19. Yle Urheilu892K
  20. Weight training824K
  21. FIFA World Cup805K
  22. Personal trainer786K
  23. Patrik Laine765K
  24. Outdoor enthusiast747K
  25. Strength training729K
  26. Skiing717K
  27. Ski681K
  28. Mikko Rantanen680K
  29. Fishing671K
  30. Budget Sport642K
  31. Winter sport636K
  32. Alpine skiing634K
  33. Yoga617K
  34. Team sport580K
  35. Volleyball573K
  36. Baseball572K
  37. Cycling572K
  38. Running572K
  39. Formula One562K
  40. American football560K
  41. Track and field535K
  42. Jari-Matti Latvala530K
  43. Fitness and figure competition490K
  44. Lauri Markkanen479K
  45. Mikael Granlund476K
  46. Swimming pool476K
  47. HIFK (ice hockey)464K
  48. Snowboard461K
  49. Leijonat457K
  50. Tennis442K
Section 02

Other categories in Finland