A data profile of the people who buy, follow and care about Fitness and figure competition in Finland — modelled from more than twelve digital signal sources. Fitness and figure competition has an estimated audience of 490,118 people in Finland.
Fitness and figure competition has an estimated audience of 490,118 people in Finland. 56.2% are female, 43.8% are male, average age 40.9. Top brand affinities: Intersport, Men's Fitness, Crossfit Training, Strength training, Barbell.
Top brand affinities include Intersport, Men's Fitness, Crossfit Training, with strongest over-indexing on Intersport (1.55× the country average).
Demographically, the Fitness and figure competition audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical Fitness and figure competition fan in Finland is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Intersport.
The key figures that characterise the Fitness and figure competition profile in Finland.
56.2% are female, 43.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.9 |
| Estimated audience size | 490,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Fitness and figure competition audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 16.1% |
| Germany | 7.1% |
The strongest cross-interests of the Fitness and figure competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female bodybuilding | Sports | 3.35× | ||
| 02 | Barbell | Sports | 3.31× | ||
| 03 | Crossfit Training | Sports | 3.05× | ||
| 04 | Squat (exercise) | Sports | 2.99× | ||
| 05 | Yin yoga | Sports | 2.87× | ||
| 06 | Push-up | Sports | 2.86× | ||
| 07 | Stretching | Sports | 2.80× | ||
| 08 | Bodybuilding & Fitness | Sports | 2.76× | ||
| 09 | Hot yoga | Sports | 2.64× | ||
| 10 | Natural bodybuilding | Sports | 2.53× | ||
| 11 | Men's Fitness | Sports | 2.41× | ||
| 12 | Muscle & Fitness | Sports | 2.30× | ||
| 13 | Strength training | Sports | 1.82× | ||
| 14 | Weight training | Sports | 1.63× | ||
| 15 | Walking | Sports | 1.62× | ||
| 16 | Pattern (sewing) | Home & Garden | 1.60× | ||
| 17 | Intersport | Shopping | 1.55× | ||
| 18 | AliExpress | Shopping | 1.55× | ||
| 19 | American football | Sports | 1.53× | ||
| 20 | Running | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Travelling | THRILL | 1.17× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Patriotism | CONSERVATISM | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fitness and figure competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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