A data profile of the people who buy, follow and care about American football in Finland — modelled from more than twelve digital signal sources. American football has an estimated audience of 560,357 people in Finland.
American football has an estimated audience of 560,357 people in Finland. 45.5% are female, 54.5% are male, average age 38.1. Top brand affinities: NFL, Stanley Cup, Veikkausliiga, Teemu Pukki, Sports journalism.
Top brand affinities include NFL, Stanley Cup, Veikkausliiga, with strongest over-indexing on NFL (1.65× the country average).
Demographically, the American football audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical American football fan in Finland is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for NFL.
The key figures that characterise the American football profile in Finland.
45.5% are female, 54.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 38.1 |
| Estimated audience size | 560,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide American football audience comes from Finland.
| Country | Share |
|---|---|
| United States | 34.4% |
| Japan | 4.5% |
| Italy | 4.4% |
The strongest cross-interests of the American football audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 2.23× | ||
| 02 | International rules football | Sports | 1.83× | ||
| 03 | Jude Bellingham | Sports | 1.82× | ||
| 04 | Erling Haaland | Sports | 1.69× | ||
| 05 | NFL | Sports | 1.65× | ||
| 06 | France national football team | Sports | 1.65× | ||
| 07 | Teemu Pukki | Sports | 1.62× | ||
| 08 | Ronaldinho | Sports | 1.62× | ||
| 09 | Ligue 1 | Sports | 1.60× | ||
| 10 | Glen Kamara | Sports | 1.60× | ||
| 11 | Dante | Sports | 1.60× | ||
| 12 | Goalkeeper (association football) | Sports | 1.59× | ||
| 13 | Stanley Cup | Sports | 1.56× | ||
| 14 | Sports journalism | News | 1.54× | ||
| 15 | Helsingin Jalkapalloklubi | Sports | 1.53× | ||
| 16 | Veikkausliiga | Sports | 1.52× | ||
| 17 | FC Bayern Munich | Sports | 1.52× | ||
| 18 | Major League Soccer | Sports | 1.52× | ||
| 19 | Daniel | Sports | 1.52× | ||
| 20 | Diego Luna | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 0.97× | |
| Urban Lifestyle | OPEN | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Travelling | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for American football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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