A data profile of the people who buy, follow and care about Golf in Finland — modelled from more than twelve digital signal sources. Golf has an estimated audience of 1,130,150 people in Finland.
Golf has an estimated audience of 1,130,150 people in Finland. 45.7% are female, 54.3% are male, average age 46.3. Top brand affinities: Liiga, Holiday cottage, Summer house, Mestis, Used car.
Top brand affinities include Liiga, Holiday cottage, Summer house, with strongest over-indexing on Liiga (1.65× the country average).
Demographically, the Golf audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Golf fan in Finland is balanced, around 46.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liiga.
The key figures that characterise the Golf profile in Finland.
45.7% are female, 54.3% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 46.3 |
| Estimated audience size | 1,130,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Golf audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golf ball | Sports | 2.66× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 2.54× | ||
| 03 | Harrods | Shopping | 2.39× | ||
| 04 | Golf club | Sports | 2.26× | ||
| 05 | PGA Tour | Sports | 2.25× | ||
| 06 | Golf equipment | Sports | 2.20× | ||
| 07 | Disc golf | Sports | 2.13× | ||
| 08 | Golf course | Sports | 2.11× | ||
| 09 | PGA Championship | Sports | 2.01× | ||
| 10 | Sailing | Sports | 1.79× | ||
| 11 | Holiday cottage | Travel & Leisure | 1.71× | ||
| 12 | Stanley Cup | Sports | 1.71× | ||
| 13 | HIFK | Sports | 1.67× | ||
| 14 | Liiga | Sports | 1.65× | ||
| 15 | Mestis | Music & Radio | 1.57× | ||
| 16 | Summer house | Travel & Leisure | 1.54× | ||
| 17 | Log cabin | Home & Garden | 1.54× | ||
| 18 | Teemu Selänne | Sports | 1.53× | ||
| 19 | Aleksander Barkov, Jr. | Sports | 1.52× | ||
| 20 | Used car | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.25× | |
| Social Media Usage | JOY | 1.09× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Travelling | THRILL | 0.54× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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