A data profile of the people who buy, follow and care about Mestis in Finland — modelled from more than twelve digital signal sources. Mestis has an estimated audience of 1,057,345 people in Finland.
Mestis has an estimated audience of 1,057,345 people in Finland. 30.5% are female, 69.5% are male, average age 41.8. Top brand affinities: Ice Hockey World Championships, FIFA World Cup, Sports betting, NHL, Pay television.
Top brand affinities include Ice Hockey World Championships, FIFA World Cup, Sports betting, with strongest over-indexing on Ice Hockey World Championships (5.56× the country average).
Demographically, the Mestis audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.
The typical Mestis fan in Finland is more male, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Mestis profile in Finland.
30.5% are female, 69.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 41.8 |
| Estimated audience size | 1,057,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Mestis audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 98.1% |
| Italy | 0.8% |
| United States | 0.6% |
The strongest cross-interests of the Mestis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ice Hockey World Championships | Sports | 5.56× | ||
| 02 | Sports betting | Games | 4.05× | ||
| 03 | La Liga | Sports | 2.84× | ||
| 04 | FIFA World Cup | Sports | 2.59× | ||
| 05 | UEFA Champions League | Sports | 2.09× | ||
| 06 | Lottery | Games | 2.05× | ||
| 07 | Pay television | Movies & TV | 1.94× | ||
| 08 | World Rally Championship (video game series) | Games | 1.90× | ||
| 09 | PGA Tour | Sports | 1.87× | ||
| 10 | TV game shows | Movies & TV | 1.85× | ||
| 11 | Hyundai | Cars & Mobility | 1.81× | ||
| 12 | Premier League | Sports | 1.78× | ||
| 13 | NFL | Sports | 1.75× | ||
| 14 | Tour de France | Sports | 1.74× | ||
| 15 | NHL | Sports | 1.71× | ||
| 16 | Mazda | Cars & Mobility | 1.66× | ||
| 17 | Snowboarding | Sports | 1.60× | ||
| 18 | Golf | Sports | 1.57× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.57× | ||
| 20 | Formula One | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| DIY Mentality | THRILL | 0.60× | |
| Sustainability | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mestis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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