A data profile of the people who buy, follow and care about Patrik Laine in Finland — modelled from more than twelve digital signal sources. Patrik Laine has an estimated audience of 764,822 people in Finland.
Patrik Laine has an estimated audience of 764,822 people in Finland. 52.8% are female, 47.2% are male, average age 38.9. Top brand affinities: Ice Hockey World Championships, Helsinki, Stockmann, Lunch, Flower.
Top brand affinities include Ice Hockey World Championships, Helsinki, Stockmann, with strongest over-indexing on Ice Hockey World Championships (1.99× the country average).
Demographically, the Patrik Laine audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Patrik Laine fan in Finland is balanced, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Patrik Laine profile in Finland.
52.8% are female, 47.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.9 |
| Estimated audience size | 764,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Patrik Laine audience comes from Finland.
| Country | Share |
|---|---|
| Canada | 54.9% |
| Finland | 35.2% |
| United States | 6.3% |
The strongest cross-interests of the Patrik Laine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.55× | ||
| 02 | Sveriges Television | Technology & Electronics | 2.34× | ||
| 03 | Winery | Food & Beverages | 2.31× | ||
| 04 | Weather | Home & Garden | 2.20× | ||
| 05 | Forestry | Home & Garden | 2.18× | ||
| 06 | Swimming pool | Sports | 2.10× | ||
| 07 | Lunch | Food & Beverages | 2.09× | ||
| 08 | Unibet | Games | 2.04× | ||
| 09 | Weaving | Fashion & Accessoires | 2.03× | ||
| 10 | Ice Hockey World Championships | Sports | 1.99× | ||
| 11 | Flower | Home & Garden | 1.92× | ||
| 12 | Scandinavia | Travel & Leisure | 1.85× | ||
| 13 | UEFA Champions League | Sports | 1.85× | ||
| 14 | Lindex | Fashion & Accessoires | 1.84× | ||
| 15 | Twitch | Games | 1.83× | ||
| 16 | Vattenfall | Home & Garden | 1.83× | ||
| 17 | Stockmann | Shopping | 1.73× | ||
| 18 | FIFA World Cup | Sports | 1.69× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 20 | Helsinki | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.08× | |
| Luxury Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Community Orientation | OPEN | 0.73× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Patrik Laine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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