A data profile of the people who buy, follow and care about Mikael Granlund in Finland — modelled from more than twelve digital signal sources. Mikael Granlund has an estimated audience of 476,429 people in Finland.
Mikael Granlund has an estimated audience of 476,429 people in Finland. 42.0% are female, 58.0% are male, average age 38.8. Top brand affinities: San Jose Sharks, Colorado Avalanche, Ice Hockey World Championships, New York Rangers, Florida Panthers.
Top brand affinities include San Jose Sharks, Colorado Avalanche, Ice Hockey World Championships, with strongest over-indexing on San Jose Sharks (29.04× the country average).
Demographically, the Mikael Granlund audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Mikael Granlund fan in Finland is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for San Jose Sharks.
The key figures that characterise the Mikael Granlund profile in Finland.
42.0% are female, 58.0% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 38.8 |
| Estimated audience size | 476,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Mikael Granlund audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 61.8% |
| United States | 18.0% |
| Canada | 14.4% |
The strongest cross-interests of the Mikael Granlund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Jose Sharks | Sports | 29.04× | ||
| 02 | Colorado Avalanche | Sports | 23.03× | ||
| 03 | New York Rangers | Sports | 11.01× | ||
| 04 | Florida Panthers | Sports | 7.99× | ||
| 05 | Toronto Maple Leafs | Sports | 7.50× | ||
| 06 | Washington Capitals | Sports | 6.98× | ||
| 07 | Boston Bruins | Sports | 6.92× | ||
| 08 | Dallas Stars | Sports | 6.09× | ||
| 09 | Stanley Cup | Sports | 2.68× | ||
| 10 | Forestry | Home & Garden | 2.16× | ||
| 11 | Ice Hockey World Championships | Sports | 2.11× | ||
| 12 | Swimming pool | Sports | 2.08× | ||
| 13 | Lunch | Food & Beverages | 2.06× | ||
| 14 | Flower | Home & Garden | 1.89× | ||
| 15 | Twitch | Games | 1.87× | ||
| 16 | Lindex | Fashion & Accessoires | 1.79× | ||
| 17 | Stockmann | Shopping | 1.72× | ||
| 18 | FIFA World Cup | Sports | 1.72× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.66× | ||
| 20 | Helsinki | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.14× | |
| Spirituality | BALANCE | 1.08× | |
| Luxury Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Community Orientation | OPEN | 0.72× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mikael Granlund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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