A data profile of the people who buy, follow and care about Ice Hockey World Championships in Finland — modelled from more than twelve digital signal sources. Ice Hockey World Championships has an estimated audience of 4,200,000 people in Finland.
Ice Hockey World Championships has an estimated audience of 4,200,000 people in Finland. 56.1% are female, 43.9% are male, average age 39.8. Top brand affinities: Liiga, Max Verstappen, Mestis, International Ice Hockey Federation, Veikkaus.
Top brand affinities include Liiga, Max Verstappen, Mestis, with strongest over-indexing on Liiga (5.01× the country average).
Demographically, the Ice Hockey World Championships audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Ice Hockey World Championships fan in Finland is more female, around 39.8 years old, with strong Social Media Usage tendencies and a notable affinity for Liiga.
The key figures that characterise the Ice Hockey World Championships profile in Finland.
56.1% are female, 43.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.8 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Ice Hockey World Championships audience comes from Finland.
| Country | Share |
|---|---|
| Canada | 58.0% |
| Sweden | 15.2% |
| United States | 10.0% |
The strongest cross-interests of the Ice Hockey World Championships audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fernando Alonso | Sports | 13.70× | ||
| 02 | Ayrton Senna | Sports | 13.64× | ||
| 03 | Max Verstappen | Sports | 12.50× | ||
| 04 | International Ice Hockey Federation | Sports | 11.13× | ||
| 05 | Toronto Maple Leafs | Sports | 9.25× | ||
| 06 | Stanley Cup | Sports | 6.34× | ||
| 07 | Aleksander Barkov, Jr. | Sports | 5.65× | ||
| 08 | Mestis | Music & Radio | 5.56× | ||
| 09 | Liiga | Sports | 5.01× | ||
| 10 | HIFK | Sports | 4.55× | ||
| 11 | HIFK (ice hockey) | Sports | 3.60× | ||
| 12 | Jari-Matti Latvala | Sports | 3.41× | ||
| 13 | Valtteri Bottas | Sports | 3.22× | ||
| 14 | FIFA World Cup | Sports | 2.56× | ||
| 15 | Kalle Rovanperä | Sports | 2.53× | ||
| 16 | Yle Urheilu | Sports | 2.48× | ||
| 17 | Veikkaus | Games | 2.40× | ||
| 18 | Kauppalehti | News | 1.67× | ||
| 19 | Kaleva (newspaper) | News | 1.62× | ||
| 20 | Biltema | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.77× | |
| Design Affinity | PREMIUM | 1.67× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.