A data profile of the people who buy, follow and care about Yle Urheilu in Finland — modelled from more than twelve digital signal sources. Yle Urheilu has an estimated audience of 891,565 people in Finland.
Yle Urheilu has an estimated audience of 891,565 people in Finland. 56.0% are female, 44.0% are male, average age 40.2. Top brand affinities: Ice Hockey World Championships, Finnair, Helsinki, Gina Tricot, Unibet.
Top brand affinities include Ice Hockey World Championships, Finnair, Helsinki, with strongest over-indexing on Ice Hockey World Championships (2.48× the country average).
Demographically, the Yle Urheilu audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Yle Urheilu fan in Finland is more female, around 40.2 years old, with strong Individualism tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Yle Urheilu profile in Finland.
56.0% are female, 44.0% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.2 |
| Estimated audience size | 891,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
The strongest cross-interests of the Yle Urheilu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schitt's Creek | Movies & TV | 8.54× | ||
| 02 | Unibet | Games | 3.01× | ||
| 03 | Sveriges Television | Technology & Electronics | 2.54× | ||
| 04 | Max Verstappen | Sports | 2.51× | ||
| 05 | Ice Hockey World Championships | Sports | 2.48× | ||
| 06 | Ravelry | Internet & Social Media | 2.48× | ||
| 07 | Swimming pool | Sports | 2.26× | ||
| 08 | Pay television | Movies & TV | 2.12× | ||
| 09 | FIFA World Cup | Sports | 2.02× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.98× | ||
| 11 | Helsinki | Travel & Leisure | 1.93× | ||
| 12 | Twitch | Games | 1.92× | ||
| 13 | Doughnut | Food & Beverages | 1.84× | ||
| 14 | Finnair | Travel & Leisure | 1.66× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.63× | ||
| 16 | Scandinavia | Travel & Leisure | 1.60× | ||
| 17 | Lunch | Food & Beverages | 1.58× | ||
| 18 | Lindex | Fashion & Accessoires | 1.53× | ||
| 19 | NHL | Sports | 1.52× | ||
| 20 | Flower | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.39× | |
| Extroversion | THRILL | 0.49× | |
| Pet Ownership | JOY | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Yle Urheilu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.