A data profile of the people who buy, follow and care about FIFA World Cup in Finland — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 804,645 people in Finland.
FIFA World Cup has an estimated audience of 804,645 people in Finland. 38.0% are female, 62.0% are male, average age 36.3. Top brand affinities: Ice Hockey World Championships, Liiga, Daily News and Analysis, Veikkaus, Mestis.
Top brand affinities include Ice Hockey World Championships, Liiga, Daily News and Analysis, with strongest over-indexing on Ice Hockey World Championships (2.76× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical FIFA World Cup fan in Finland is more male, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the FIFA World Cup profile in Finland.
38.0% are female, 62.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 36.3 |
| Estimated audience size | 804,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide FIFA World Cup audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 10.92× | ||
| 02 | Ronaldinho | Sports | 10.70× | ||
| 03 | Ligue 1 | Sports | 7.88× | ||
| 04 | Lukas Hradecky | Sports | 7.88× | ||
| 05 | La Liga | Sports | 5.88× | ||
| 06 | Teemu Pukki | Sports | 5.52× | ||
| 07 | Paris Saint-Germain | Sports | 5.32× | ||
| 08 | Veikkausliiga | Sports | 4.71× | ||
| 09 | Lamine Yamal | Sports | 4.17× | ||
| 10 | Stanley Cup | Sports | 3.71× | ||
| 11 | Unibet | Games | 3.43× | ||
| 12 | HIFK | Sports | 3.06× | ||
| 13 | Liiga | Sports | 2.88× | ||
| 14 | Ice Hockey World Championships | Sports | 2.76× | ||
| 15 | Mestis | Music & Radio | 2.59× | ||
| 16 | Daily News and Analysis | News | 2.46× | ||
| 17 | Soccer | Sports | 2.23× | ||
| 18 | Yle Urheilu | Sports | 2.02× | ||
| 19 | Veikkaus | Games | 1.86× | ||
| 20 | Valtteri Bottas | Sports | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.64× | |
| Social Media Usage | JOY | 1.56× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Urban Lifestyle | OPEN | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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