A data profile of the people who buy, follow and care about Pay television in Finland — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 777,025 people in Finland.
Pay television has an estimated audience of 777,025 people in Finland. 67.2% are female, 32.8% are male, average age 42.1. Top brand affinities: Liiga, Ice Hockey World Championships, MTV3, Aamulehti, Kauppalehti.
Top brand affinities include Liiga, Ice Hockey World Championships, MTV3, with strongest over-indexing on Liiga (2.09× the country average).
Demographically, the Pay television audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Pay television fan in Finland is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liiga.
The key figures that characterise the Pay television profile in Finland.
67.2% are female, 32.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.1 |
| Estimated audience size | 777,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Pay television audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yle Urheilu | Sports | 2.12× | ||
| 02 | Liiga | Sports | 2.09× | ||
| 03 | HIFK | Sports | 1.98× | ||
| 04 | Mestis | Music & Radio | 1.94× | ||
| 05 | Tanssii tähtien kanssa | Movies & TV | 1.92× | ||
| 06 | Uusi Suomi | News | 1.86× | ||
| 07 | Jari-Matti Latvala | Sports | 1.85× | ||
| 08 | Valtteri Bottas | Sports | 1.83× | ||
| 09 | Tekniikan Maailma | Cars & Mobility | 1.79× | ||
| 10 | Ice Hockey World Championships | Sports | 1.70× | ||
| 11 | MTV3 | Movies & TV | 1.67× | ||
| 12 | Veikkaus | Games | 1.61× | ||
| 13 | Satakunnan Kansa | News | 1.61× | ||
| 14 | Aamulehti | News | 1.59× | ||
| 15 | Kauppalehti | News | 1.56× | ||
| 16 | Kaleva (newspaper) | News | 1.56× | ||
| 17 | Savon Sanomat | News | 1.54× | ||
| 18 | Public broadcasting | Movies & TV | 1.54× | ||
| 19 | Kalle Rovanperä | Sports | 1.52× | ||
| 20 | Used car | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Social Media Usage | JOY | 1.24× | |
| Design Affinity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.26× | |
| Travelling | THRILL | 0.34× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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