A data profile of the people who buy, follow and care about Pay television in Sweden — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 1,429,820 people in Sweden.
Pay television has an estimated audience of 1,429,820 people in Sweden. 66.1% are female, 33.9% are male, average age 44.9. Top brand affinities: Willys, SVT Play, Soccer, Broadcasting, Fotbollskanalen.
Top brand affinities include Willys, SVT Play, Soccer, with strongest over-indexing on Willys (1.55× the country average).
Demographically, the Pay television audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Pay television fan in Sweden is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Willys.
The key figures that characterise the Pay television profile in Sweden.
66.1% are female, 33.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 44.9 |
| Estimated audience size | 1,429,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Pay television audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satellite television | Technology & Electronics | 2.81× | ||
| 02 | Fotbollskanalen | Sports | 2.43× | ||
| 03 | HBO Nordic | Movies & TV | 2.31× | ||
| 04 | Broadcasting | Movies & TV | 2.26× | ||
| 05 | Allsvenskan | Sports | 2.26× | ||
| 06 | SVT Sport | Sports | 2.04× | ||
| 07 | Malmö FF | Sports | 2.02× | ||
| 08 | IFK Göteborg | Sports | 1.95× | ||
| 09 | News broadcasting | Business & Career | 1.92× | ||
| 10 | Wikipedia | Internet & Social Media | 1.91× | ||
| 11 | AIK Fotboll | Sports | 1.88× | ||
| 12 | Svenska Spel | Games | 1.82× | ||
| 13 | Team sport | Sports | 1.79× | ||
| 14 | Soccer | Sports | 1.78× | ||
| 15 | Sportbladet | Sports | 1.71× | ||
| 16 | Breaking news | Movies & TV | 1.71× | ||
| 17 | LeoVegas | Games | 1.69× | ||
| 18 | SVT Play | Movies & TV | 1.68× | ||
| 19 | Padel (sport) | Sports | 1.62× | ||
| 20 | Willys | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Social Media Usage | JOY | 1.36× | |
| Urban Lifestyle | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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