A data profile of the people who buy, follow and care about Allsvenskan in Sweden — modelled from more than twelve digital signal sources. Allsvenskan has an estimated audience of 1,256,350 people in Sweden.
Allsvenskan has an estimated audience of 1,256,350 people in Sweden. 25.8% are female, 74.2% are male, average age 43.2. Top brand affinities: Sportbladet, Malmö FF, IFK Norrköping, Svenska Spel, AIK Fotboll.
Top brand affinities include Sportbladet, Malmö FF, IFK Norrköping, with strongest over-indexing on Sportbladet (15.65× the country average).
Demographically, the Allsvenskan audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Allsvenskan fan in Sweden is more male, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sportbladet.
The key figures that characterise the Allsvenskan profile in Sweden.
25.8% are female, 74.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 43.2 |
| Estimated audience size | 1,256,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Allsvenskan audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 56.4% |
| Indonesia | 5.0% |
| United States | 4.3% |
The strongest cross-interests of the Allsvenskan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denmark national football team | Sports | 24.58× | ||
| 02 | Sweden national football team | Sports | 21.51× | ||
| 03 | IFK Norrköping | Sports | 20.92× | ||
| 04 | IF Elfsborg | Sports | 19.82× | ||
| 05 | Kalmar FF | Sports | 19.04× | ||
| 06 | Helsingborgs IF | Sports | 18.11× | ||
| 07 | Borussia Dortmund | Sports | 17.43× | ||
| 08 | Djurgårdens IF Fotboll | Sports | 16.10× | ||
| 09 | Sportbladet | Sports | 15.65× | ||
| 10 | Hammarby Fotboll | Sports | 15.08× | ||
| 11 | AIK Fotboll | Sports | 13.33× | ||
| 12 | Malmö FF | Sports | 13.14× | ||
| 13 | IFK Göteborg | Sports | 12.89× | ||
| 14 | Svenska Spel | Games | 9.00× | ||
| 15 | FIFA World Cup | Sports | 5.57× | ||
| 16 | Fotbollskanalen | Sports | 5.31× | ||
| 17 | Willys | Shopping | 4.10× | ||
| 18 | Soccer | Sports | 3.61× | ||
| 19 | Systembolaget | Shopping | 3.20× | ||
| 20 | Ice Hockey World Championships | Sports | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.31× | |
| Design Affinity | PREMIUM | 1.44× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Travelling | THRILL | 1.25× | |
| Healthy Lifestyle | BALANCE | 1.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Allsvenskan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.