A data profile of the people who buy, follow and care about UEFA Champions League in Sweden — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 1,660,086 people in Sweden.
UEFA Champions League has an estimated audience of 1,660,086 people in Sweden. 25.7% are female, 74.3% are male, average age 37.9. Top brand affinities: Leicester City F.C., Soccer, Real Madrid C.F., Manchester United F.C., Crystal Palace F.C..
Top brand affinities include Leicester City F.C., Soccer, Real Madrid C.F., with strongest over-indexing on Leicester City F.C. (9.75× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical UEFA Champions League fan in Sweden is more male, around 37.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Leicester City F.C..
The key figures that characterise the UEFA Champions League profile in Sweden.
25.7% are female, 74.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 37.9 |
| Estimated audience size | 1,660,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide UEFA Champions League audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 10.50× | ||
| 02 | Leicester City F.C. | Sports | 9.75× | ||
| 03 | Southampton F.C. | Sports | 8.63× | ||
| 04 | Real Betis | Sports | 7.58× | ||
| 05 | UEFA Europa League | Sports | 3.66× | ||
| 06 | Manchester City F.C. | Sports | 3.43× | ||
| 07 | Serie A | Sports | 3.35× | ||
| 08 | Chelsea F.C. | Sports | 3.33× | ||
| 09 | Bundesliga | Sports | 3.15× | ||
| 10 | Manchester United F.C. | Sports | 2.81× | ||
| 11 | Arsenal F.C. | Sports | 2.73× | ||
| 12 | Premier League | Sports | 2.70× | ||
| 13 | Real Madrid C.F. | Sports | 2.56× | ||
| 14 | Liverpool F.C. | Sports | 2.46× | ||
| 15 | Allsvenskan | Sports | 2.41× | ||
| 16 | Fotbollskanalen | Sports | 2.15× | ||
| 17 | FC Barcelona | Sports | 2.05× | ||
| 18 | Soccer | Sports | 1.98× | ||
| 19 | FIFA World Cup | Sports | 1.89× | ||
| 20 | Money | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56× | |
| Travelling | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.47× | |
| Design Affinity | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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