A data profile of the people who buy, follow and care about Liverpool F.C. in Sweden — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,534,551 people in Sweden.
Liverpool F.C. has an estimated audience of 1,534,551 people in Sweden. 29.3% are female, 70.7% are male, average age 38.0. Top brand affinities: FIFA World Cup, Manchester United F.C., Real Madrid C.F., UEFA Champions League, Premier League.
Top brand affinities include FIFA World Cup, Manchester United F.C., Real Madrid C.F., with strongest over-indexing on FIFA World Cup (2.89× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Liverpool F.C. fan in Sweden is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Liverpool F.C. profile in Sweden.
29.3% are female, 70.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 38.0 |
| Estimated audience size | 1,534,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Liverpool F.C. audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 7.50× | ||
| 02 | Leicester City F.C. | Sports | 6.93× | ||
| 03 | Manchester United F.C. | Sports | 3.81× | ||
| 04 | Juventus F.C. | Sports | 3.61× | ||
| 05 | Arsenal F.C. | Sports | 3.24× | ||
| 06 | Cristiano Ronaldo | Sports | 3.24× | ||
| 07 | Chelsea F.C. | Sports | 3.15× | ||
| 08 | Premier League | Sports | 3.13× | ||
| 09 | UEFA Champions League | Sports | 3.10× | ||
| 10 | Real Madrid C.F. | Sports | 3.04× | ||
| 11 | Manchester City F.C. | Sports | 2.97× | ||
| 12 | FIFA World Cup | Sports | 2.89× | ||
| 13 | UEFA Europa League | Sports | 2.79× | ||
| 14 | FC Barcelona | Sports | 2.65× | ||
| 15 | FC Bayern Munich | Sports | 2.63× | ||
| 16 | NHL | Sports | 1.72× | ||
| 17 | Malmö FF | Sports | 1.68× | ||
| 18 | Allsvenskan | Sports | 1.63× | ||
| 19 | Fotbollskanalen | Sports | 1.62× | ||
| 20 | Soccer | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Urban Lifestyle | OPEN | 0.66× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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