A data profile of the people who buy, follow and care about Premier League in Sweden — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 1,523,920 people in Sweden.
Premier League has an estimated audience of 1,523,920 people in Sweden. 25.0% are female, 75.0% are male, average age 38.1. Top brand affinities: YouTube, Soccer, Liverpool F.C., UEFA Champions League, Manchester United F.C..
Top brand affinities include YouTube, Soccer, Liverpool F.C., with strongest over-indexing on YouTube (1.54× the country average).
Demographically, the Premier League audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
The typical Premier League fan in Sweden is more male, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Premier League profile in Sweden.
25.0% are female, 75.0% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 38.1 |
| Estimated audience size | 1,523,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Premier League audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 9.46× | ||
| 02 | Leicester City F.C. | Sports | 8.79× | ||
| 03 | Marcus Rashford | Sports | 7.63× | ||
| 04 | Arsenal F.C. | Sports | 3.18× | ||
| 05 | UEFA Europa League | Sports | 3.13× | ||
| 06 | Manchester City F.C. | Sports | 3.02× | ||
| 07 | Chelsea F.C. | Sports | 2.98× | ||
| 08 | Serie A | Sports | 2.96× | ||
| 09 | Manchester United F.C. | Sports | 2.94× | ||
| 10 | Liverpool F.C. | Sports | 2.89× | ||
| 11 | UEFA Champions League | Sports | 2.76× | ||
| 12 | Allsvenskan | Sports | 2.74× | ||
| 13 | Fotbollskanalen | Sports | 2.46× | ||
| 14 | Real Madrid C.F. | Sports | 2.29× | ||
| 15 | Soccer | Sports | 2.10× | ||
| 16 | Malmö FF | Sports | 2.03× | ||
| 17 | Team sport | Sports | 1.93× | ||
| 18 | FIFA World Cup | Sports | 1.84× | ||
| 19 | Money | Business & Career | 1.74× | ||
| 20 | YouTube | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.30× | |
| Early Adopter Mentality | POWER | 1.01× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.61× | |
| Social Media Usage | JOY | 0.86× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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