A data profile of the people who buy, follow and care about Real Madrid C.F. in Sweden — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 1,812,435 people in Sweden.
Real Madrid C.F. has an estimated audience of 1,812,435 people in Sweden. 28.2% are female, 71.8% are male, average age 36.4. Top brand affinities: Manchester United F.C., Premier League, Ice Hockey World Championships, Liverpool F.C., Leicester City F.C..
Top brand affinities include Manchester United F.C., Premier League, Ice Hockey World Championships, with strongest over-indexing on Manchester United F.C. (4.56× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
The typical Real Madrid C.F. fan in Sweden is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Real Madrid C.F. profile in Sweden.
28.2% are female, 71.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 36.4 |
| Estimated audience size | 1,812,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Real Madrid C.F. audience comes from Sweden.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| United States | 7.6% |
| Spain | 7.4% |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 11.05× | ||
| 02 | Leicester City F.C. | Sports | 10.26× | ||
| 03 | Southampton F.C. | Sports | 9.09× | ||
| 04 | Real Betis | Sports | 7.98× | ||
| 05 | Juventus F.C. | Sports | 4.89× | ||
| 06 | Manchester United F.C. | Sports | 4.56× | ||
| 07 | Manchester City F.C. | Sports | 3.64× | ||
| 08 | UEFA Europa League | Sports | 3.60× | ||
| 09 | Arsenal F.C. | Sports | 3.52× | ||
| 10 | FC Barcelona | Sports | 3.51× | ||
| 11 | Premier League | Sports | 3.47× | ||
| 12 | Liverpool F.C. | Sports | 3.37× | ||
| 13 | Chelsea F.C. | Sports | 3.36× | ||
| 14 | Lamine Yamal | Sports | 2.86× | ||
| 15 | UEFA Champions League | Sports | 2.71× | ||
| 16 | FIFA World Cup | Sports | 2.00× | ||
| 17 | Soccer | Sports | 1.95× | ||
| 18 | Fotbollskanalen | Sports | 1.95× | ||
| 19 | LeoVegas | Games | 1.74× | ||
| 20 | Ice Hockey World Championships | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.44× | |
| Healthy Lifestyle | BALANCE | 1.43× | |
| Travelling | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.40× | |
| Urban Lifestyle | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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