A data profile of the people who buy, follow and care about Fotbollskanalen in Sweden — modelled from more than twelve digital signal sources. Fotbollskanalen has an estimated audience of 1,334,254 people in Sweden.
Fotbollskanalen has an estimated audience of 1,334,254 people in Sweden. 20.8% are female, 79.2% are male, average age 40.3. Top brand affinities: Allsvenskan, Malmö FF, IFK Göteborg, Biltema, Ice Hockey World Championships.
Top brand affinities include Allsvenskan, Malmö FF, IFK Göteborg, with strongest over-indexing on Allsvenskan (5.31× the country average).
Demographically, the Fotbollskanalen audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Fotbollskanalen fan in Sweden is more male, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Allsvenskan.
The key figures that characterise the Fotbollskanalen profile in Sweden.
20.8% are female, 79.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 40.3 |
| Estimated audience size | 1,334,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Fotbollskanalen audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 94.0% |
| United States | 1.2% |
| Italy | 1.0% |
The strongest cross-interests of the Fotbollskanalen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allsvenskan | Sports | 5.31× | ||
| 02 | Malmö FF | Sports | 5.31× | ||
| 03 | IFK Göteborg | Sports | 5.31× | ||
| 04 | FC Bayern Munich | Sports | 5.31× | ||
| 05 | Borussia Dortmund | Sports | 5.31× | ||
| 06 | Australian rules football | Sports | 5.07× | ||
| 07 | Sportbladet | Sports | 3.41× | ||
| 08 | La Liga | Sports | 3.11× | ||
| 09 | Premier League | Sports | 2.46× | ||
| 10 | Pay television | Movies & TV | 2.43× | ||
| 11 | Tele2 | Technology & Electronics | 2.21× | ||
| 12 | UEFA Champions League | Sports | 2.15× | ||
| 13 | FIFA World Cup | Sports | 2.12× | ||
| 14 | Vattenfall | Home & Garden | 2.11× | ||
| 15 | Manchester United F.C. | Sports | 2.05× | ||
| 16 | Real Madrid C.F. | Sports | 1.95× | ||
| 17 | Biltema | Business & Career | 1.62× | ||
| 18 | Ice Hockey World Championships | Sports | 1.58× | ||
| 19 | Elgiganten | Shopping | 1.55× | ||
| 20 | Systembolaget | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.23× | |
| Need for Security | CONSERVATISM | 1.15× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Creativity | OPEN | 0.55× | |
| Design Affinity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fotbollskanalen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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