A data profile of the people who buy, follow and care about Sportbladet in Sweden — modelled from more than twelve digital signal sources. Sportbladet has an estimated audience of 1,553,319 people in Sweden.
Sportbladet has an estimated audience of 1,553,319 people in Sweden. 43.4% are female, 56.6% are male, average age 41.0. Top brand affinities: Voucher, TV4 Sport, Lake, Allsvenskan, Rock Fest.
Top brand affinities include Voucher, TV4 Sport, Lake, with strongest over-indexing on Voucher (151.22× the country average).
Demographically, the Sportbladet audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.
The typical Sportbladet fan in Sweden is more male, around 41.0 years old, with strong Social Media Usage tendencies and a notable affinity for Voucher.
The key figures that characterise the Sportbladet profile in Sweden.
43.4% are female, 56.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 41.0 |
| Estimated audience size | 1,553,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Sportbladet audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 88.2% |
| Finland | 1.8% |
| United States | 1.6% |
The strongest cross-interests of the Sportbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voucher | Shopping | 151.22× | ||
| 02 | Lake | Music & Radio | 48.54× | ||
| 03 | TV4 Sport | Movies & TV | 45.11× | ||
| 04 | Jaipur | Travel & Leisure | 43.28× | ||
| 05 | Keno | Games | 38.10× | ||
| 06 | Liguria | Travel & Leisure | 29.05× | ||
| 07 | Rock Fest | Music & Radio | 24.27× | ||
| 08 | DKNY | Fashion & Accessoires | 17.97× | ||
| 09 | Frölunda HC | Sports | 9.16× | ||
| 10 | Unibet | Games | 8.98× | ||
| 11 | Allsvenskan | Sports | 8.56× | ||
| 12 | Bet365 | Games | 8.07× | ||
| 13 | Svenska Spel | Games | 5.64× | ||
| 14 | AIK Fotboll | Sports | 4.70× | ||
| 15 | FIFA World Cup | Sports | 3.37× | ||
| 16 | Willys | Shopping | 3.20× | ||
| 17 | LeoVegas | Games | 3.17× | ||
| 18 | Soccer | Sports | 2.89× | ||
| 19 | Ice Hockey World Championships | Sports | 2.07× | ||
| 20 | Systembolaget | Shopping | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.31× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Travelling | THRILL | 1.08× | |
| Urban Lifestyle | OPEN | 1.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sportbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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