A data profile of the people who buy, follow and care about LeoVegas in Sweden — modelled from more than twelve digital signal sources. LeoVegas has an estimated audience of 2,685,154 people in Sweden.
LeoVegas has an estimated audience of 2,685,154 people in Sweden. 40.6% are female, 59.4% are male, average age 40.5. Top brand affinities: Sports betting, Danske Bank, Swedbank, Sportbladet, Elgiganten.
Top brand affinities include Sports betting, Danske Bank, Swedbank, with strongest over-indexing on Sports betting (8.1× the country average).
Demographically, the LeoVegas audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
The typical LeoVegas fan in Sweden is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sports betting.
The key figures that characterise the LeoVegas profile in Sweden.
40.6% are female, 59.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 40.5 |
| Estimated audience size | 2,685,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
The strongest cross-interests of the LeoVegas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports betting | Games | 8.10× | ||
| 02 | Online casino | Games | 6.64× | ||
| 03 | Slot machine | Games | 6.33× | ||
| 04 | Unibet | Games | 5.92× | ||
| 05 | Bet365 | Games | 5.74× | ||
| 06 | Casino games | Games | 4.65× | ||
| 07 | Danske Bank | Business & Career | 4.45× | ||
| 08 | FC Bayern Munich | Sports | 3.99× | ||
| 09 | Casino | Games | 3.58× | ||
| 10 | Online gambling | Games | 3.51× | ||
| 11 | Sportbladet | Sports | 3.17× | ||
| 12 | Jotex | Shopping | 2.44× | ||
| 13 | Allsvenskan | Sports | 2.32× | ||
| 14 | Eurojackpot | Games | 2.04× | ||
| 15 | Malmö FF | Sports | 2.02× | ||
| 16 | Gambling | Games | 1.94× | ||
| 17 | Real Madrid C.F. | Sports | 1.74× | ||
| 18 | Tele2 | Technology & Electronics | 1.72× | ||
| 19 | Swedbank | Business & Career | 1.51× | ||
| 20 | Elgiganten | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Urban Lifestyle | OPEN | 1.27× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for LeoVegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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