Popularity ranking · Sweden

The 100 most popular Games audiences in Sweden

This curated ranking covers the 100 largest games audiences in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.8k games audiences tracked in Sweden, the 100 ranked here account for the largest measured audience reach. CrazyGames, LeoVegas and Video games lead the list with a combined estimated audience of 8.3M people. Across all 100 entries the average audience size is 572k, and the largest, CrazyGames, reaches around 2.9M people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each games audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 CrazyGames 2.9M 42.3 43.6%
2 LeoVegas 2.7M 40.5 40.6% Betting
3 Video games 2.7M 42.6 41.3% Gaming genre
4 Svenska Spel 2.4M 47.1 37.8% Gambling
5 Ultimate Fighting Championship (video game) 1.9M
6 Toys 1.9M 45.0 62.5%
7 Crazy Games 1.6M 39.6 49.1%
8 Online games 1.4M 42.3 43.6% Gaming genre
9 Mobile game 1.4M 43.1 49.7% Gaming genre
10 Eurojackpot 1.3M 47.3 58.4% Lottery
11 Gambling 1.2M 45.3 40.6%
12 First-person shooter games 1.1M 40.0 43.1% Gaming genre
13 Gamer 842k 36.7 31.7%
14 Twitch 826k 20.8 4.7%
15 Role-playing games 738k 38.6 32.0% Gaming genre
16 Casino 734k 44.8 39.0%
17 BetMGM 730k 44.4 26.1% Betting
18 Puzzle video games 709k 45.0 58.0% Gaming genre
19 Steam 670k 32.4 28.5%
20 Card games 665k 40.7 42.7% Gaming genre
21 OUTDOOR ADVENTURE 634k 45.3 59.8%
22 Exhibition game 628k 42.9 62.1% Gaming genre
23 Playstation 5 627k 35.1 27.3% Console
24 Oddset 617k 44.9 33.9% Betting
25 Lottery 572k 47.0 48.1%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular games audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each games audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest games audience in Sweden?

CrazyGames currently leads with an estimated audience of 2.9M people in Sweden.

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