How to read this list
Rank
Position in the Top 86, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | VVideo games | 2.7M | 0.5% | 42.6 | 41.3% | Gaming genre |
| 2 | OOnline games | 1.4M | 0.5% | 42.3 | 43.6% | Gaming genre |
| 3 | MMobile game | 1.4M | 0.5% | 43.1 | 49.7% | Gaming genre |
| 4 | FFirst-person shooter games | 1.1M | 0.4% | 40.0 | 43.1% | Gaming genre |
| 5 | RRole-playing games | 738k | 0.4% | 38.6 | 32.0% | Gaming genre |
| 6 | PPuzzle video games | 709k | 0.5% | 45.0 | 58.0% | Gaming genre |
| 7 | CCard games | 665k | 0.4% | 40.7 | 42.7% | Gaming genre |
| 8 | EExhibition game | 628k | 0.7% | 42.9 | 62.1% | Gaming genre |
| 9 | BBoard games | 552k | 0.4% | 40.9 | 43.1% | Gaming genre |
| 10 | AAction games | 542k | 0.4% | 39.6 | 36.5% | Gaming genre |
| 11 | SStrategy games | 479k | 0.4% | 40.1 | 34.9% | Gaming genre |
| 12 | CCasino games | 464k | 0.5% | 45.7 | 45.4% | Gaming genre |
| 13 | AAdventure game | 451k | 0.4% | 34.3 | 39.4% | Gaming genre |
| 14 | MMassively multiplayer online role-playing games | 446k | 0.4% | 38.0 | 32.6% | Gaming genre |
| 15 | MMassively multiplayer online games | 441k | 0.4% | 38.1 | 30.0% | Gaming genre |
| 16 | SSports games | 422k | 0.3% | 40.8 | 30.8% | Gaming genre |
| 17 | TTabletop game | 410k | 0.5% | 36.9 | 37.6% | Gaming genre |
| 18 | RReal-time strategy | 409k | 0.5% | 39.6 | 37.4% | Gaming genre |
| 19 | RRacing games | 384k | 0.4% | 41.1 | 26.0% | Gaming genre |
| 20 | OOnline gambling | 382k | 0.5% | 44.6 | 38.2% | Gaming genre |
| 21 | OOnline poker | 368k | 0.3% | 45.6 | 42.4% | Gaming genre |
| 22 | AAction-adventure game | 345k | 0.4% | 32.7 | 36.8% | Gaming genre |
| 23 | SSimulation games | 321k | 0.3% | 40.6 | 40.9% | Gaming genre |
| 24 | SSlot machine | 314k | 0.4% | 44.6 | 40.0% | Gaming genre |
| 25 | TTabletop role-playing game | 313k | 0.7% | 37.1 | 35.2% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular gaming genres compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each gaming genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gaming genre in Sweden?
Video games currently leads with an estimated audience of 2.7M people in Sweden.