A data profile of the people who buy, follow and care about Gambling in Sweden — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 1,176,118 people in Sweden.
Gambling has an estimated audience of 1,176,118 people in Sweden. 40.6% are female, 59.4% are male, average age 45.3. Top brand affinities: Expressen, YouTube, Aftonbladet, Biltema, Clas Ohlson.
Top brand affinities include Expressen, YouTube, Aftonbladet, with strongest over-indexing on Expressen (1.93× the country average).
Demographically, the Gambling audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Gambling fan in Sweden is more male, around 45.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Expressen.
The key figures that characterise the Gambling profile in Sweden.
40.6% are female, 59.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.3 |
| Estimated audience size | 1,176,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Gambling audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 2.46× | ||
| 02 | Comedy movies | Movies & TV | 2.23× | ||
| 03 | Magazines | Literature | 2.19× | ||
| 04 | Internet & Social Media | 1.97× | |||
| 05 | TV | Movies & TV | 1.96× | ||
| 06 | Dogs | Pets & Animals | 1.94× | ||
| 07 | Expressen | News | 1.93× | ||
| 08 | YouTube | Movies & TV | 1.90× | ||
| 09 | Internet & Social Media | 1.81× | |||
| 10 | Aftonbladet | News | 1.76× | ||
| 11 | Biltema | Business & Career | 1.76× | ||
| 12 | Swedbank | Business & Career | 1.74× | ||
| 13 | Avanza | Business & Career | 1.74× | ||
| 14 | Göteborgs-Posten | News | 1.72× | ||
| 15 | Clas Ohlson | Shopping | 1.70× | ||
| 16 | Stockholm | Travel & Leisure | 1.70× | ||
| 17 | Games | Games | 1.70× | ||
| 18 | Culture | Literature | 1.66× | ||
| 19 | Tradera | Shopping | 1.60× | ||
| 20 | Sweden | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.56× | |
| Social Media Usage | JOY | 1.25× | |
| Healthy Lifestyle | BALANCE | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.40× | |
| Design Affinity | PREMIUM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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