Rascasse Audience Intelligence

Gambling Audience in Brazil

A data profile of the people who buy, follow and care about Gambling in Brazil — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 7,012,438 people in Brazil.

#598among Topic in Brazil#18in Games

The average Gambling fan in Brazil is 38.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gambling profile in Brazil.

Audience size
7M
in Brazil
Gender
49.1%♀
50.9% male
Age
38.4
average years
Country rank
#895
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gambling fans

49.1% are female, 50.9% are male, average age 38.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Gambling audience in Brazil
MetricValue
Female49.1%
Male50.9%
Average age38.4
Estimated audience size7,012,438
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Gambling audience in Brazil
Age bracketShare%
16-1919%
20-2923%
30-3921%
40-4919%
50+18%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Gambling audience comes from Brazil.

Worldwide audience distribution share by country for Gambling
CountryShare
United States22.0%
United Kingdom5.8%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gambling audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Gambling fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~100K1.33×
02Santa Catarina~400K1.27×
03Paraná~500K1.23×
04Rio Grande do Sul~500K1.22×
05São Paulo~2M1.21×
06Federal District~100K1.19×
07Rio de Janeiro~800K1.14×
08Pernambuco~300K1.08×
09Rio Grande do Norte~100K1.08×
10Paraíba~200K1.07×
11Minas Gerais~700K1.03×
12Espírito Santo~100K1.00×
13Amazonas~100K1.00×
14Roraima~20K0.98×
15Sergipe~70K0.97×
16Amapá~20K0.97×
17Acre~20K0.97×
18Ceará~300K0.95×
19Alagoas~100K0.95×
20Rondônia~60K0.95×
21Tocantins~40K0.95×
22Piauí~90K0.93×
23Goiás~200K0.92×
24Bahia~400K0.91×
25Mato Grosso~100K0.90×
26Maranhão~200K0.86×
27Pará~200K0.85×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Brazil

See Gambling audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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